[{"data":1,"prerenderedAt":850},["ShallowReactive",2],{"docs-navigation":3,"docs:\u002Fdocs\u002Fanalytics\u002Fcampaign-trends":505,"docs-area:\u002Fdocs\u002Fanalytics":845,"docs-surround:\u002Fdocs\u002Fanalytics\u002Fcampaign-trends":847},[4],{"title":5,"path":6,"stem":7,"children":8,"page":504},"Docs","\u002Fdocs","docs",[9,58,123,349,363,377,391,418,467,489],{"title":10,"path":11,"stem":12,"children":13,"icon":52,"summary":53,"section":18,"highlights":54},"Get started","\u002Fdocs\u002Fget-started","docs\u002F01.get-started\u002Findex",[14,21,26,31,37,42,47],{"title":15,"path":16,"stem":17,"icon":18,"summary":19,"section":20,"highlights":18,"children":-1},"Quickstart","\u002Fdocs\u002Fget-started\u002Fquickstart","docs\u002F01.get-started\u002F01.quickstart",null,"Create a property, add the tag to your site and see your first visits in Analytics.","Start here",{"title":22,"path":23,"stem":24,"icon":18,"summary":25,"section":20,"highlights":18,"children":-1},"Set up your organisation","\u002Fdocs\u002Fget-started\u002Fset-up-your-organisation","docs\u002F01.get-started\u002F02.set-up-your-organisation","Sign in, turn on two-step verification, choose where data is stored and invite your team.",{"title":27,"path":28,"stem":29,"icon":18,"summary":30,"section":20,"highlights":18,"children":-1},"Core concepts","\u002Fdocs\u002Fget-started\u002Fcore-concepts","docs\u002F01.get-started\u002F03.core-concepts","Organisations, properties, events, visits, page and click types, and how Publish reaches Analytics.",{"title":32,"path":33,"stem":34,"icon":18,"summary":35,"section":36,"highlights":18,"children":-1},"Guide for marketers","\u002Fdocs\u002Fget-started\u002Ffor-marketers","docs\u002F01.get-started\u002F04.for-marketers","Read the dashboards, explore your own questions and see where visitors struggle.","Guides by role",{"title":38,"path":39,"stem":40,"icon":18,"summary":41,"section":36,"highlights":18,"children":-1},"Guide for engineers","\u002Fdocs\u002Fget-started\u002Ffor-engineers","docs\u002F01.get-started\u002F05.for-engineers","Install the tag, set up consent and identify, and keep capture safe on your pages.",{"title":43,"path":44,"stem":45,"icon":18,"summary":46,"section":36,"highlights":18,"children":-1},"Guide for data teams","\u002Fdocs\u002Fget-started\u002Ffor-data-teams","docs\u002F01.get-started\u002F06.for-data-teams","Map your data layer to standard fields, publish, and build on the explores.",{"title":48,"path":49,"stem":50,"icon":18,"summary":51,"section":36,"highlights":18,"children":-1},"Guide for ecommerce teams","\u002Fdocs\u002Fget-started\u002Ffor-ecommerce-teams","docs\u002F01.get-started\u002F07.for-ecommerce-teams","Carts, checkouts, orders, revenue and attribution for your store.","i-lucide-rocket","Set up your organisation, add the tag and see your first visits in Analytics.",[55,56,57],{"title":15,"to":16},{"title":22,"to":23},{"title":27,"to":28},{"title":59,"path":60,"stem":61,"children":62,"icon":116,"summary":117,"section":18,"highlights":118},"Data Capture","\u002Fdocs\u002Fdata-capture","docs\u002F02.data-capture\u002Findex",[63,69,74,79,84,90,95,100,105,111],{"title":64,"path":65,"stem":66,"icon":18,"summary":67,"section":68,"highlights":18,"children":-1},"Install the website tag","\u002Fdocs\u002Fdata-capture\u002Finstall-the-website-tag","docs\u002F02.data-capture\u002F01.install-the-website-tag","Add the install snippet to every page, allow it in your CSP, and check that it works.","Set up",{"title":70,"path":71,"stem":72,"icon":18,"summary":73,"section":68,"highlights":18,"children":-1},"Turn capture features on","\u002Fdocs\u002Fdata-capture\u002Fturn-features-on","docs\u002F02.data-capture\u002F02.turn-features-on","What each capture card on a property does, and which are on from the start.",{"title":75,"path":76,"stem":77,"icon":18,"summary":78,"section":68,"highlights":18,"children":-1},"Existing tags and data layers","\u002Fdocs\u002Fdata-capture\u002Fexisting-tags-and-data-layers","docs\u002F02.data-capture\u002F03.existing-tags-and-data-layers","Read your tag manager data layer and the analytics tools you already run, without re-tagging.",{"title":80,"path":81,"stem":82,"icon":18,"summary":83,"section":68,"highlights":18,"children":-1},"Shopify checkout","\u002Fdocs\u002Fdata-capture\u002Fshopify-checkout","docs\u002F02.data-capture\u002F04.shopify-checkout","Count a Shopify store's carts, checkouts and orders, line by line, with Kontala's pixel.",{"title":85,"path":86,"stem":87,"icon":18,"summary":88,"section":89,"highlights":18,"children":-1},"Page and click types","\u002Fdocs\u002Fdata-capture\u002Fpage-and-click-types","docs\u002F02.data-capture\u002F05.page-and-click-types","The 11 page types and 30 click types, and how Kontala decides each one.","What gets captured",{"title":91,"path":92,"stem":93,"icon":18,"summary":94,"section":89,"highlights":18,"children":-1},"Struggle signals","\u002Fdocs\u002Fdata-capture\u002Fstruggle-signals","docs\u002F02.data-capture\u002F06.struggle-signals","Rage clicks, dead clicks, errors, page speed and quick backs, and how each is detected.",{"title":96,"path":97,"stem":98,"icon":18,"summary":99,"section":89,"highlights":18,"children":-1},"Revenue and campaigns","\u002Fdocs\u002Fdata-capture\u002Frevenue-and-campaigns","docs\u002F02.data-capture\u002F07.revenue-and-campaigns","Orders and revenue, the campaign parameters Kontala keeps, channels, attribution and ad spend.",{"title":101,"path":102,"stem":103,"icon":18,"summary":104,"section":89,"highlights":18,"children":-1},"Identify visitors","\u002Fdocs\u002Fdata-capture\u002Fidentify-visitors","docs\u002F02.data-capture\u002F08.identify-visitors","Tell Kontala who signed in, and how visits and visitors are counted.",{"title":106,"path":107,"stem":108,"icon":18,"summary":109,"section":110,"highlights":18,"children":-1},"Consent","\u002Fdocs\u002Fdata-capture\u002Fconsent","docs\u002F02.data-capture\u002F09.consent","How the tag behaves before and after a visitor answers your consent banner, and how to wire it up.","Privacy and control",{"title":112,"path":113,"stem":114,"icon":18,"summary":115,"section":110,"highlights":18,"children":-1},"Privacy and governance","\u002Fdocs\u002Fdata-capture\u002Fprivacy-and-governance","docs\u002F02.data-capture\u002F10.privacy-and-governance","What is kept and what is removed, page URLs, cookies, IP addresses, bots and how to leave parts of a page out.","i-lucide-mouse-pointer-click","One line of code captures page views, clicks, scrolling and struggle, classified in business terms.",[119,120,121,122],{"title":64,"to":65},{"title":70,"to":71},{"title":85,"to":86},{"title":106,"to":107},{"title":124,"path":125,"stem":126,"children":127,"icon":342,"summary":343,"section":18,"highlights":344},"Analytics","\u002Fdocs\u002Fanalytics","docs\u002F03.analytics\u002Findex",[128,134,139,145,150,155,160,165,171,176,182,187,193,198,203,208,213,218,223,228,233,238,243,248,253,258,263,268,273,278,283,288,293,299,304,309,314,318,323,328,333,338],{"title":129,"path":130,"stem":131,"icon":18,"summary":132,"section":133,"highlights":18,"children":-1},"Dashboards","\u002Fdocs\u002Fanalytics\u002Fdashboards","docs\u002F03.analytics\u002F01.dashboards","Open Kontala Analytics and find your way around the ready-made dashboards Kontala builds for you.","Get around",{"title":135,"path":136,"stem":137,"icon":18,"summary":138,"section":133,"highlights":18,"children":-1},"Explores, metrics and the semantic layer","\u002Fdocs\u002Fanalytics\u002Fsemantic-layer","docs\u002F03.analytics\u002F02.semantic-layer","The 21 explores Kontala maintains, what is in them, and how your Data Capture settings shape them.",{"title":140,"path":141,"stem":142,"icon":18,"summary":143,"section":144,"highlights":18,"children":-1},"How explores, dimensions and metrics work","\u002Fdocs\u002Fanalytics\u002Fexplores-dimensions-and-metrics","docs\u002F03.analytics\u002F03.explores-dimensions-and-metrics","Where a question starts, what you group it by, and what you measure.","Concepts",{"title":146,"path":147,"stem":148,"icon":18,"summary":149,"section":144,"highlights":18,"children":-1},"Explores","\u002Fdocs\u002Fanalytics\u002Fexplores","docs\u002F03.analytics\u002F04.explores","Open an explore, pick dimensions and metrics, then filter, sort and run your query.",{"title":151,"path":152,"stem":153,"icon":18,"summary":154,"section":144,"highlights":18,"children":-1},"Dimensions","\u002Fdocs\u002Fanalytics\u002Fdimensions","docs\u002F03.analytics\u002F05.dimensions","What you group and filter by: dimension types, dates and time intervals, filters and bins.",{"title":156,"path":157,"stem":158,"icon":18,"summary":159,"section":144,"highlights":18,"children":-1},"Metrics","\u002Fdocs\u002Fanalytics\u002Fmetrics","docs\u002F03.analytics\u002F06.metrics","What you measure: metric types, custom metrics, table calculations and the Metrics Catalog.",{"title":161,"path":162,"stem":163,"icon":18,"summary":164,"section":144,"highlights":18,"children":-1},"Attribution modelling","\u002Fdocs\u002Fanalytics\u002Fattribution-modelling","docs\u002F03.analytics\u002F07.attribution-modelling","How conversions are credited to channels and campaigns: journeys, touchpoints, the three models and the switches.",{"title":166,"path":167,"stem":168,"icon":18,"summary":169,"section":170,"highlights":18,"children":-1},"Explore and visualise","\u002Fdocs\u002Fanalytics\u002Fexplore-and-visualise","docs\u002F03.analytics\u002F08.explore-and-visualise","Build your own charts from the explores: filters, table calculations, custom fields and chart types.","Analyse",{"title":172,"path":173,"stem":174,"icon":18,"summary":175,"section":170,"highlights":18,"children":-1},"Ask AI and agents","\u002Fdocs\u002Fanalytics\u002Fask-ai-and-agents","docs\u002F03.analytics\u002F09.ask-ai-and-agents","AI assistants are not yet available in Kontala Analytics.",{"title":177,"path":178,"stem":179,"icon":18,"summary":180,"section":181,"highlights":18,"children":-1},"Share and export","\u002Fdocs\u002Fanalytics\u002Fshare-and-export","docs\u002F03.analytics\u002F10.share-and-export","Share links, comment on dashboards, export results and duplicate dashboards.","Share and govern",{"title":183,"path":184,"stem":185,"icon":18,"summary":186,"section":181,"highlights":18,"children":-1},"Security and governance","\u002Fdocs\u002Fanalytics\u002Fsecurity-and-governance","docs\u002F03.analytics\u002F11.security-and-governance","How you sign in to Analytics, what each role can do, and how your data is kept apart.",{"title":188,"path":189,"stem":190,"icon":18,"summary":191,"section":192,"highlights":18,"children":-1},"Page views","\u002Fdocs\u002Fanalytics\u002Fpage-views","docs\u002F03.analytics\u002F12.page-views","Every page view, with its page, page type, visit, location, device, scroll depth and speed.","Explore reference",{"title":194,"path":195,"stem":196,"icon":18,"summary":197,"section":192,"highlights":18,"children":-1},"Visits","\u002Fdocs\u002Fanalytics\u002Fvisits","docs\u002F03.analytics\u002F13.visits","Every visit, as it arrived: channel, landing page, conversions and revenue.",{"title":199,"path":200,"stem":201,"icon":18,"summary":202,"section":192,"highlights":18,"children":-1},"Clicks","\u002Fdocs\u002Fanalytics\u002Fclicks","docs\u002F03.analytics\u002F14.clicks","Every click on a link, button or control, and every form sent, with its click type.",{"title":204,"path":205,"stem":206,"icon":18,"summary":207,"section":192,"highlights":18,"children":-1},"Swipes","\u002Fdocs\u002Fanalytics\u002Fswipes","docs\u002F03.analytics\u002F15.swipes","Every sideways swipe, such as through a carousel or gallery.",{"title":209,"path":210,"stem":211,"icon":18,"summary":212,"section":192,"highlights":18,"children":-1},"Friction","\u002Fdocs\u002Fanalytics\u002Ffriction","docs\u002F03.analytics\u002F16.friction","Every JavaScript error, rage click, dead click and quick back, and where it happened.",{"title":214,"path":215,"stem":216,"icon":18,"summary":217,"section":192,"highlights":18,"children":-1},"Checkout","\u002Fdocs\u002Fanalytics\u002Fcheckout","docs\u002F03.analytics\u002F17.checkout","Every Shopify checkout opened, step submitted and order paid.",{"title":219,"path":220,"stem":221,"icon":18,"summary":222,"section":192,"highlights":18,"children":-1},"Carts","\u002Fdocs\u002Fanalytics\u002Fcarts","docs\u002F03.analytics\u002F18.carts","Every visit with a cart, and whether it was bought, abandoned or recovered later.",{"title":224,"path":225,"stem":226,"icon":18,"summary":227,"section":192,"highlights":18,"children":-1},"Items","\u002Fdocs\u002Fanalytics\u002Fitems","docs\u002F03.analytics\u002F19.items","Every item of every product list, cart, checkout and order.",{"title":229,"path":230,"stem":231,"icon":18,"summary":232,"section":192,"highlights":18,"children":-1},"Products","\u002Fdocs\u002Fanalytics\u002Fproducts","docs\u002F03.analytics\u002F20.products","Every product listed, viewed, added to a cart, bought or refunded.",{"title":234,"path":235,"stem":236,"icon":18,"summary":237,"section":192,"highlights":18,"children":-1},"Data layer events","\u002Fdocs\u002Fanalytics\u002Fdata-layer-events","docs\u002F03.analytics\u002F21.data-layer-events","Every event your site pushes to its data layer, with your own fields.",{"title":239,"path":240,"stem":241,"icon":18,"summary":242,"section":192,"highlights":18,"children":-1},"Campaigns","\u002Fdocs\u002Fanalytics\u002Fcampaigns","docs\u002F03.analytics\u002F22.campaigns","Each day of each campaign: visits, credited conversions, ad spend, cost per conversion and ROAS.",{"title":244,"path":245,"stem":246,"icon":18,"summary":247,"section":192,"highlights":18,"children":-1},"Campaign trends","\u002Fdocs\u002Fanalytics\u002Fcampaign-trends","docs\u002F03.analytics\u002F23.campaign-trends","Spend, cost per visit, cost per conversion and ROAS, against earlier weeks and the usual.",{"title":249,"path":250,"stem":251,"icon":18,"summary":252,"section":192,"highlights":18,"children":-1},"Attribution","\u002Fdocs\u002Fanalytics\u002Fattribution","docs\u002F03.analytics\u002F24.attribution","Every touchpoint of every conversion's 90-day journey, with each model's credit.",{"title":254,"path":255,"stem":256,"icon":18,"summary":257,"section":192,"highlights":18,"children":-1},"Cohorts","\u002Fdocs\u002Fanalytics\u002Fcohorts","docs\u002F03.analytics\u002F25.cohorts","Each new visitor in each week and month after their first visit: return rates and value.",{"title":259,"path":260,"stem":261,"icon":18,"summary":262,"section":192,"highlights":18,"children":-1},"Activity","\u002Fdocs\u002Fanalytics\u002Factivity","docs\u002F03.analytics\u002F26.activity","Active visitors by day, week and month, with growth accounting and stickiness.",{"title":264,"path":265,"stem":266,"icon":18,"summary":267,"section":192,"highlights":18,"children":-1},"Activation","\u002Fdocs\u002Fanalytics\u002Factivation","docs\u002F03.analytics\u002F27.activation","Each sign-up beside each key action: how many reach it, how fast, and whether they stay.",{"title":269,"path":270,"stem":271,"icon":18,"summary":272,"section":192,"highlights":18,"children":-1},"Feature usage","\u002Fdocs\u002Fanalytics\u002Ffeature-usage","docs\u002F03.analytics\u002F28.feature-usage","Which features active visitors use, how often, and who adopts them.",{"title":274,"path":275,"stem":276,"icon":18,"summary":277,"section":192,"highlights":18,"children":-1},"First visits","\u002Fdocs\u002Fanalytics\u002Ffirst-visits","docs\u002F03.analytics\u002F29.first-visits","Which first-visit features go with new visitors coming back.",{"title":279,"path":280,"stem":281,"icon":18,"summary":282,"section":192,"highlights":18,"children":-1},"First-visit paths","\u002Fdocs\u002Fanalytics\u002Ffirst-visit-paths","docs\u002F03.analytics\u002F30.first-visit-paths","The paths new visitors take on their first visit, and whether they came back.",{"title":284,"path":285,"stem":286,"icon":18,"summary":287,"section":192,"highlights":18,"children":-1},"Trends","\u002Fdocs\u002Fanalytics\u002Ftrends","docs\u002F03.analytics\u002F31.trends","Every visit KPI against last week, last year, the usual and an expected range.",{"title":289,"path":290,"stem":291,"icon":18,"summary":292,"section":192,"highlights":18,"children":-1},"Movers","\u002Fdocs\u002Fanalytics\u002Fmovers","docs\u002F03.analytics\u002F32.movers","What moved: each channel, landing page or device against last week and the usual.",{"title":294,"path":295,"stem":296,"icon":18,"summary":297,"section":298,"highlights":18,"children":-1},"Overview","\u002Fdocs\u002Fanalytics\u002Foverview-dashboard","docs\u002F03.analytics\u002F33.overview-dashboard","Traffic, active users and top content at a glance: the place to start.","Dashboard reference",{"title":300,"path":301,"stem":302,"icon":18,"summary":303,"section":298,"highlights":18,"children":-1},"Acquisition","\u002Fdocs\u002Fanalytics\u002Facquisition-dashboard","docs\u002F03.analytics\u002F34.acquisition-dashboard","Where people come from, what the ads cost and returned, and where each channel lands them.",{"title":305,"path":306,"stem":307,"icon":18,"summary":308,"section":298,"highlights":18,"children":-1},"Engagement","\u002Fdocs\u002Fanalytics\u002Fengagement-dashboard","docs\u002F03.analytics\u002F35.engagement-dashboard","How visits engage, the pages read and left, the clicks and forms acted on, and who comes back.",{"title":310,"path":311,"stem":312,"icon":18,"summary":313,"section":298,"highlights":18,"children":-1},"Conversion","\u002Fdocs\u002Fanalytics\u002Fconversion-dashboard","docs\u002F03.analytics\u002F36.conversion-dashboard","Whether visits convert, where the funnels lose them and how long a first conversion takes.",{"title":249,"path":315,"stem":316,"icon":18,"summary":317,"section":298,"highlights":18,"children":-1},"\u002Fdocs\u002Fanalytics\u002Fattribution-dashboard","docs\u002F03.analytics\u002F37.attribution-dashboard","Which channel gets credit for a conversion under first touch, linear and last touch, and the paths journeys take.",{"title":319,"path":320,"stem":321,"icon":18,"summary":322,"section":298,"highlights":18,"children":-1},"Retention and cohorts","\u002Fdocs\u002Fanalytics\u002Fretention-dashboard","docs\u002F03.analytics\u002F38.retention-dashboard","Whether new visitors come back, sign-ups activate and the audience grows, and what a new visitor is worth.",{"title":324,"path":325,"stem":326,"icon":18,"summary":327,"section":298,"highlights":18,"children":-1},"Audience","\u002Fdocs\u002Fanalytics\u002Faudience-dashboard","docs\u002F03.analytics\u002F39.audience-dashboard","Who your visitors are: where, on what, how often, and whether you know them.",{"title":329,"path":330,"stem":331,"icon":18,"summary":332,"section":298,"highlights":18,"children":-1},"Product and app usage","\u002Fdocs\u002Fanalytics\u002Fproduct-usage-dashboard","docs\u002F03.analytics\u002F40.product-usage-dashboard","Which features people use, which first visits lead to coming back, where they struggle and which pages are slow.",{"title":334,"path":335,"stem":336,"icon":18,"summary":337,"section":298,"highlights":18,"children":-1},"Trend and anomaly","\u002Fdocs\u002Fanalytics\u002Ftrends-dashboard","docs\u002F03.analytics\u002F41.trends-dashboard","What changed, whether it is unusual, what drove it, and what moved around a release or launch.",{"title":229,"path":339,"stem":340,"icon":18,"summary":341,"section":298,"highlights":18,"children":-1},"\u002Fdocs\u002Fanalytics\u002Fproducts-dashboard","docs\u002F03.analytics\u002F42.products-dashboard","Which products sell, and where shoppers drop off between viewing and buying.","i-lucide-chart-line","Ready-made dashboards and 21 explores over your events, on a semantic layer Kontala maintains.",[345,346,347,348],{"title":129,"to":130},{"title":135,"to":136},{"title":140,"to":141},{"title":166,"to":167},{"title":350,"path":351,"stem":352,"children":353,"icon":359,"summary":360,"section":18,"highlights":361},"CDP","\u002Fdocs\u002Fcdp","docs\u002F04.cdp\u002Findex",[354],{"title":355,"path":356,"stem":357,"icon":18,"summary":358,"section":294,"highlights":18,"children":-1},"CDP overview","\u002Fdocs\u002Fcdp\u002Foverview","docs\u002F04.cdp\u002F01.overview","Identity resolution, consent, real-time audiences and warehouse-native sync.","i-lucide-users","One resolved, consented profile that every module reads and writes.",[362],{"title":355,"to":356},{"title":364,"path":365,"stem":366,"children":367,"icon":373,"summary":374,"section":18,"highlights":375},"Personalisation","\u002Fdocs\u002Fpersonalisation","docs\u002F05.personalisation\u002Findex",[368],{"title":369,"path":370,"stem":371,"icon":18,"summary":372,"section":294,"highlights":18,"children":-1},"Personalisation overview","\u002Fdocs\u002Fpersonalisation\u002Foverview","docs\u002F05.personalisation\u002F01.overview","Next best action, decisioning, bandits, recommendations and journey experiments.","i-lucide-sparkles","The next best content, offer and channel for each person.",[376],{"title":369,"to":370},{"title":378,"path":379,"stem":380,"children":381,"icon":387,"summary":388,"section":18,"highlights":389},"CVM","\u002Fdocs\u002Fcvm","docs\u002F06.cvm\u002Findex",[382],{"title":383,"path":384,"stem":385,"icon":18,"summary":386,"section":294,"highlights":18,"children":-1},"CVM overview","\u002Fdocs\u002Fcvm\u002Foverview","docs\u002F06.cvm\u002F01.overview","Churn and lifetime value prediction, lifecycle orchestration and offer guardrails.","i-lucide-trending-up","Lifecycle value, optimised for margin rather than vanity metrics.",[390],{"title":383,"to":384},{"title":392,"path":393,"stem":394,"children":395,"icon":412,"summary":413,"section":18,"highlights":414},"Autonomy","\u002Fdocs\u002Fautonomy","docs\u002F07.autonomy\u002Findex",[396,402,407],{"title":397,"path":398,"stem":399,"icon":18,"summary":400,"section":401,"highlights":18,"children":-1},"Goals and guardrails","\u002Fdocs\u002Fautonomy\u002Fgoals-and-guardrails","docs\u002F07.autonomy\u002F01.goals-and-guardrails","Optimise for value, within limits the models cannot cross.","Control",{"title":403,"path":404,"stem":405,"icon":18,"summary":406,"section":401,"highlights":18,"children":-1},"Autonomy levels","\u002Fdocs\u002Fautonomy\u002Fautonomy-levels","docs\u002F07.autonomy\u002F02.autonomy-levels","Approve, suggest-only or fully autonomous, set per journey.",{"title":408,"path":409,"stem":410,"icon":18,"summary":411,"section":401,"highlights":18,"children":-1},"Explainability","\u002Fdocs\u002Fautonomy\u002Fexplainability","docs\u002F07.autonomy\u002F03.explainability","Every action is logged with the signals and reasoning behind it.","i-lucide-shield-check","Goals, guardrails and approval levels: you decide how much runs on its own.",[415,416,417],{"title":397,"to":398},{"title":403,"to":404},{"title":408,"to":409},{"title":419,"path":420,"stem":421,"children":422,"icon":461,"summary":462,"section":18,"highlights":463},"Developers","\u002Fdocs\u002Fdevelopers","docs\u002F08.developers\u002Findex",[423,429,435,440,445,450,455],{"title":424,"path":425,"stem":426,"icon":18,"summary":427,"section":428,"highlights":18,"children":-1},"Tag reference","\u002Fdocs\u002Fdevelopers\u002Ftag-reference","docs\u002F08.developers\u002F01.tag-reference","Every script attribute, JavaScript function, HTML attribute and cookie of Kontala's website tag.","Website",{"title":430,"path":431,"stem":432,"icon":18,"summary":433,"section":434,"highlights":18,"children":-1},"App SDKs","\u002Fdocs\u002Fdevelopers\u002Fsdks","docs\u002F08.developers\u002F02.sdks","Which app SDKs are available, and where to find each one's installation guide.","Apps and servers",{"title":436,"path":437,"stem":438,"icon":18,"summary":439,"section":434,"highlights":18,"children":-1},"Flutter SDK","\u002Fdocs\u002Fdevelopers\u002Fflutter-sdk","docs\u002F08.developers\u002F03.flutter-sdk","Install kontala_flutter, start it in main(), and check that events arrive.",{"title":441,"path":442,"stem":443,"icon":18,"summary":444,"section":434,"highlights":18,"children":-1},"Android SDK","\u002Fdocs\u002Fdevelopers\u002Fandroid-sdk","docs\u002F08.developers\u002F04.android-sdk","Add la.konta:kontala-android, start it in Application.onCreate, and check that events arrive.",{"title":446,"path":447,"stem":448,"icon":18,"summary":449,"section":434,"highlights":18,"children":-1},"iOS SDK","\u002Fdocs\u002Fdevelopers\u002Fios-sdk","docs\u002F08.developers\u002F05.ios-sdk","Add the kontala-ios package, start it as the app launches, and check that events arrive.",{"title":451,"path":452,"stem":453,"icon":18,"summary":454,"section":434,"highlights":18,"children":-1},"Events API","\u002Fdocs\u002Fdevelopers\u002Fevents-api","docs\u002F08.developers\u002F06.events-api","Send events from your servers and apps to Kontala, beside the website tag.",{"title":456,"path":457,"stem":458,"icon":18,"summary":459,"section":460,"highlights":18,"children":-1},"MCP server","\u002Fdocs\u002Fdevelopers\u002Fmcp","docs\u002F08.developers\u002F07.mcp","The MCP server for AI tools is not yet available.","AI tools","i-lucide-code-xml","The tag JavaScript API and attributes, the app SDKs, and the Events API.",[464,465,466],{"title":424,"to":425},{"title":430,"to":431},{"title":451,"to":452},{"title":468,"path":469,"stem":470,"children":471,"icon":484,"summary":485,"section":18,"highlights":486},"Security and privacy","\u002Fdocs\u002Fsecurity-and-privacy","docs\u002F09.security-and-privacy\u002Findex",[472,478],{"title":473,"path":474,"stem":475,"icon":18,"summary":476,"section":477,"highlights":18,"children":-1},"Data protection","\u002Fdocs\u002Fsecurity-and-privacy\u002Fdata-protection","docs\u002F09.security-and-privacy\u002F01.data-protection","Where events are stored, how long they are kept, and how visitors are protected.","Data",{"title":479,"path":480,"stem":481,"icon":18,"summary":482,"section":483,"highlights":18,"children":-1},"Access control","\u002Fdocs\u002Fsecurity-and-privacy\u002Faccess-control","docs\u002F09.security-and-privacy\u002F02.access-control","Sign-in, two-step verification, roles and write keys.","Access","i-lucide-lock","Where your data is stored, how long it is kept, and who in your team can do what.",[487,488],{"title":473,"to":474},{"title":479,"to":480},{"title":490,"path":491,"stem":492,"children":493,"icon":500,"summary":501,"section":18,"highlights":502},"Help and support","\u002Fdocs\u002Fsupport","docs\u002F10.support\u002Findex",[494],{"title":495,"path":496,"stem":497,"icon":18,"summary":498,"section":499,"highlights":18,"children":-1},"Contact us","\u002Fdocs\u002Fsupport\u002Fcontact-us","docs\u002F10.support\u002F01.contact-us","Talk to the Kontala team about setup, access or anything else.","Support","i-lucide-life-buoy","Get help from the Kontala team.",[503],{"title":495,"to":496},false,{"path":245,"title":506,"description":507,"summary":247,"icon":18,"section":192,"sections":18,"lastUpdated":508,"body":509},"Campaign trends explore","The Campaign trends explore compares paid campaigns' spend, cost per visit, cost per conversion and ROAS across time. What it covers, what to know when reading it, and every dimension and metric in it.","2026-10-13",{"type":510,"value":511,"toc":834},"minimark",[512,516,521,550,554,561,569,572,575,692,695,698,768,773,780],[513,514,515],"p",{},"The Campaign trends explore compares your paid campaigns across time.\nIt puts ad spend, paid visits, cost per visit, cost per conversion and ROAS on the days you pick beside the same days 7 days earlier and 52 weeks earlier, what those weekdays typically see, and an expected range.",[517,518,520],"h2",{"id":519},"good-to-know","Good to know",[522,523,524,532,540,547],"ul",{},[525,526,527,528,531],"li",{},"Every number is the ",[529,530,239],"a",{"href":240}," explore's, compared: spend, credit and paid visits are read the same way.",[525,533,534,535,539],{},"Filter ",[536,537,538],"strong",{},"Date"," to pick the days to look at; every comparison follows them.",[525,541,542,543,546],{},"Each comparison is a metric of its own, named after its metric, such as ",[536,544,545],{},"ROAS (7 days earlier)",".",[525,548,549],{},"Only complete days are rows.\nA day is the ad account's own for spend, and your organisation's for visits and credit.",[517,551,553],{"id":552},"used-on-dashboards","Used on dashboards",[513,555,556,557,560],{},"Charts on these ",[529,558,559],{"href":130},"dashboards"," are built on the Campaign trends explore:",[522,562,563],{},[525,564,565,568],{},[536,566,567],{},"Trend and anomaly: what changed and why?",": Week over week, Year over year, Unusual days and What drove it",[517,570,151],{"id":571},"dimensions",[513,573,574],{},"The Campaign trends explore has 9 dimensions.",[576,577,578],"field-table",{},[579,580,581,597],"table",{},[582,583,584],"thead",{},[585,586,587,591,594],"tr",{},[588,589,590],"th",{},"Dimension",[588,592,593],{},"Type",[588,595,596],{},"Description",[598,599,600,610,621,631,641,651,661,671,682],"tbody",{},[585,601,602,605,607],{},[603,604,538],"td",{},[603,606,538],{},[603,608,609],{},"The day being looked at: the ad account's day for spend, and the organisation's for visits and credit. Every metric counts these days, or the days it compares them with. Time intervals: Day, Week, Month, Quarter, Year, Day of the week (index), Day of the week (name).",[585,611,612,615,618],{},[603,613,614],{},"Channel",[603,616,617],{},"String",[603,619,620],{},"The channel of the visits, and of the visit credited; for spend, the channel its source and medium read as, as in the Campaigns explore.",[585,622,623,626,628],{},[603,624,625],{},"Platform",[603,627,617],{},[603,629,630],{},"The ad platform the spend was uploaded from, as in the Campaigns explore.",[585,632,633,636,638],{},[603,634,635],{},"Source",[603,637,617],{},[603,639,640],{},"The campaign's source, lower-cased and trimmed, as spend is matched to visits.",[585,642,643,646,648],{},[603,644,645],{},"Medium",[603,647,617],{},[603,649,650],{},"The campaign's medium, lower-cased and trimmed, as spend is matched to visits.",[585,652,653,656,658],{},[603,654,655],{},"Campaign",[603,657,617],{},[603,659,660],{},"The campaign, by the name its spend gives it, as in the Campaigns explore.",[585,662,663,666,668],{},[603,664,665],{},"Campaign ID",[603,667,617],{},[603,669,670],{},"The ad platform's campaign id, as in the Campaigns explore.",[585,672,673,676,679],{},[603,674,675],{},"Paid campaign",[603,677,678],{},"Boolean",[603,680,681],{},"Whether the campaign has spend uploaded, on any day.",[585,683,684,687,689],{},[603,685,686],{},"Site",[603,688,617],{},[603,690,691],{},"The property, as in the Campaigns explore.",[517,693,156],{"id":694},"metrics",[513,696,697],{},"The Campaign trends explore has 30 metrics.",[576,699,700],{},[579,701,702,714],{},[582,703,704],{},[585,705,706,709,712],{},[588,707,708],{},"Metric",[588,710,711],{},"Calculation",[588,713,596],{},[598,715,716,727,737,748,758],{},[585,717,718,721,724],{},[603,719,720],{},"Ad spend",[603,722,723],{},"Sum",[603,725,726],{},"What the ad platforms charged, from the files uploaded on the Ad spend page, in the organisation's reporting currency, on the ad account's own days. On the days the Period filter picks, in the organisation's time zone, complete days only.",[585,728,729,732,734],{},[603,730,731],{},"Paid visits",[603,733,723],{},[603,735,736],{},"Visits that arrived from a campaign with uploaded spend. On the days the Period filter picks, in the organisation's time zone, complete days only.",[585,738,739,742,745],{},[603,740,741],{},"Cost per visit",[603,743,744],{},"Ratio",[603,746,747],{},"Spend per paid visit. On the days the Period filter picks, in the organisation's time zone, complete days only.",[585,749,750,753,755],{},[603,751,752],{},"Cost per conversion",[603,754,744],{},[603,756,757],{},"Spend per conversion credited to a paid campaign by last touch. On the days the Period filter picks, in the organisation's time zone, complete days only.",[585,759,760,763,765],{},[603,761,762],{},"ROAS",[603,764,744],{},[603,766,767],{},"Revenue credited to paid campaigns by last touch per unit of spend. On the days the Period filter picks, in the organisation's time zone, complete days only.",[769,770,772],"h3",{"id":771},"comparisons","Comparisons",[513,774,775,776,779],{},"Each metric above also comes in 5 versions named after it, such as ",[536,777,778],{},"Ad spend (7 days earlier)",":",[579,781,782,792],{},[582,783,784],{},[585,785,786,789],{},[588,787,788],{},"Version",[588,790,791],{},"What it shows",[598,793,794,802,810,818,826],{},[585,795,796,799],{},[603,797,798],{},"7 days earlier",[603,800,801],{},"The same days 7 days earlier: week over week. Empty while any of those days is in Kontala's first recorded week.",[585,803,804,807],{},[603,805,806],{},"52 weeks earlier",[603,808,809],{},"The same days 52 weeks earlier, so each weekday meets its own: year over year. Empty until Kontala has recorded 52 weeks before every one of the days.",[585,811,812,815],{},[603,813,814],{},"Typical",[603,816,817],{},"What these days usually see: the average of the same weekdays in the 8 weeks before, or in as many of them as Kontala has recorded. For a ratio, the same weekdays in the 8 weeks before, or in as many of them as Kontala has recorded, added up before dividing, so a busy week counts for more than a quiet one.",[585,819,820,823],{},[603,821,822],{},"Expected low",[603,824,825],{},"The bottom of the expected range: 95% of normal periods land between the expected low and high, read from how much the same weekdays varied in the weeks before. Needs 4 weeks of them.",[585,827,828,831],{},[603,829,830],{},"Expected high",[603,832,833],{},"The top of the expected range: 95% of normal periods land between the expected low and high, read from how much the same weekdays varied in the weeks before. Needs 4 weeks of them.",{"title":835,"searchDepth":836,"depth":836,"links":837},"",2,[838,839,840,841],{"id":519,"depth":836,"text":520},{"id":552,"depth":836,"text":553},{"id":571,"depth":836,"text":151},{"id":694,"depth":836,"text":156,"children":842},[843],{"id":771,"depth":844,"text":772},3,{"sections":846},[133,144,170,181,298,192],[848,849],{"title":239,"path":240,"stem":241,"summary":242,"children":-1},{"title":249,"path":250,"stem":251,"summary":252,"children":-1},1792244328569]