# Carts explore The Carts explore has one row for every visit that had a cart: one that added to it, opened a checkout, bought, or viewed its cart page with something in it. **Cart outcome** says what became of it. You have this explore when your organisation captures a store's purchases with Kontala's Shopify pixel, or when your data layer says what carts and orders come to through the standard fields. ## Good to know - A cart belongs to a visit, as GA4 and Shopify count one. A cart left in one visit and bought in the next is abandoned in the first and purchased in the second, and **Recovered within 7 days** and **Recovered within 30 days** say how often an abandoned cart's device went on to buy. - A visit that only saw a cart still holding what an earlier visit put in it has no cart of its own: it has to add to the cart, view its cart page, open a checkout or buy. - **Cart value** is the cart's last reading in the visit: the cart page as the Shopify pixel reports it, a checkout opened, or the standard fields Cart total, else Cart subtotal, and Cart item count. On a store whose cart is a drawer that is never read, it is what was added less what was removed. - Each cart's visit is a row of the [Visits](/docs/analytics/visits) explore, so orders, revenue, channel and every outcome read alike in both, and a cart has every dimension a visit has. ## Used on dashboards None of the ready-made [dashboards](/docs/analytics/dashboards) is built on the Carts explore, so its charts are the ones you build. ## Dimensions The Carts explore has 83 dimensions. ::field-table | Dimension | Type | Description | | --- | --- | --- | | Cart outcome | String | What became of the cart in its visit: Purchased, where the visit reached an Order confirmation page; Abandoned at checkout, where it opened a checkout and did not buy; Abandoned in cart, where it never reached one. A cart bought in a later visit is abandoned in this one; Recovered within 7 days says how often. | | Cart outcome order | Number | Where the outcome falls, from 1 for Abandoned in cart to 3 for Purchased, to sort Cart outcome by. | | Cart value | Number | What the cart came to at its last reading in the visit that held something, in its currency: its total on the cart page as Kontala's Shopify pixel reports it or as the site's data layer states it, else its subtotal, or at a checkout opened, its lines before shipping and taxes. Where the visit never read its cart, what it added less what it removed. Empty where nothing says. | | Cart units | Number | How many units the cart held at the same reading as Cart value: every line's quantity, or the site's own Cart item count. | | Cart currency | String | The currency the cart was priced in, as the last row about it said: the Shopify pixel's, or the site's Order currency. Group by it before reading a sum: amounts in two currencies do not add up. | | Viewed cart page | Boolean | Whether the visit reached a page whose page type is Cart, a Shopify store's cart page as Kontala's Shopify pixel declares it included. | | Added to cart | Boolean | Whether the visit added anything to the cart: a line Kontala's Shopify pixel reported added, or a click whose Click type is Add to cart, on a property that captures clicks. | | Removed from cart | Boolean | Whether the visit took anything out of the cart: a line Kontala's Shopify pixel reported removed, or a click whose Click type is Remove from cart. | | Reached checkout | Boolean | Whether the visit opened a checkout: a page whose page type is Checkout, a Shopify checkout as Kontala's Shopify pixel declares it included, or a click whose Click type is Begin checkout. | :: ### From the Visits explore Every row also has these 74 dimensions of the [Visits explore](/docs/analytics/visits#dimensions), which mean the same here and are described there: - **When**: Visit start - **How it arrived**: Channel, Mid-visit campaign touches, Source, Medium, Source / medium, Campaign, Campaign ID, Term, Content, Click ID source - **Where it landed**: Landing page, Landing hostname, Landing page type - **The visitor**: Visitor, Visit number, Visit number band - **Who it was**: Signed in, Sign-in state - **What happened in it**: Engaged, Converted, Purchased, Lead, Demo request, Newsletter signup, Trial start, Micro-converted, Conversion kind, Micro conversion, Furthest sign-up step, Furthest purchase step, Pages in visit, Visit depth - **How long it took**: First conversion, Days to convert, Time to convert, Visits to convert, First purchase, Days to first purchase, Purchased since, Days to next purchase - **Whether it came back**: Days to next visit - **The features it used**: Features used, Feature path, Typed page or click - **What it met**: Friction measured, Frustrated, Friction met, Had a JavaScript error, Landing page LCP rating - **Page**: Referring domain - **Geo**: Country, Country name, Continent, Region, City - **Browser environment**: Language, Language code, Language name, Device class - **Browser, operating system and device**: Device type, Browser, Browser version, Operating system - **Data source and quality**: Site, Allowed origin - **First touch**: First-touch channel - **Signed-in user**: Organisation, Company domain - **An app**: Platform, OS version, App version, App build, Device model ## Metrics The Carts explore has 25 metrics. ::field-table | Metric | Calculation | Description | | --- | --- | --- | | Carts | Count | Visits that had a cart: added to it, viewed its cart page with something in it, opened a checkout or bought. | | Purchased carts | Count | Carts whose visit reached an Order confirmation page. | | Abandoned carts | Count | Carts whose visit did not buy, at a checkout or before one. | | Cart conversion rate | Ratio (%) | The share of carts whose visit bought. | | Cart abandonment rate | Ratio (%) | The share of carts whose visit did not buy: one less Cart conversion rate, as Baymard counts it. | | Carts that reached checkout | Count | Carts whose visit opened a checkout. | | Checkout rate | Ratio (%) | The share of carts whose visit opened a checkout. | | Abandoned checkouts | Count | Carts whose visit opened a checkout and did not buy. | | Checkout abandonment rate | Ratio (%) | The share of carts that reached a checkout whose visit did not buy. | | Cart value | Sum | What the carts came to, as Cart value reads each. Group by Cart currency where the store sells in more than one: it adds up amounts as they are, whatever their currency. | | Average cart value | Average | Cart value per cart, over the carts something said the value of; grouped by Cart currency for the reason Cart value gives. | | Abandoned cart value | Sum | What the abandoned carts came to: the value left in carts whose visit did not buy. | | Average cart units | Average | Units per cart, over the carts something said the units of. | | Units added | Sum | Units the visits added to their carts, as Kontala's Shopify pixel reports each line added. Empty on a property without it. | | Value added | Sum | What the lines added to the carts cost, as Kontala's Shopify pixel reports each, in their currency. | | Units removed | Sum | Units the visits took out of their carts, as Kontala's Shopify pixel reports each line removed. | | Value removed | Sum | What the lines taken out of the carts cost, as Kontala's Shopify pixel reports each, in their currency. | | Orders | Sum | The orders the carts' visits paid, each once, as the Visits explore counts them. | | Revenue | Sum | What the carts' visits paid for their orders, as the Visits explore counts it: the standard field Order value on Order confirmation pages, or a Shopify order's value as Kontala's Shopify pixel reported it, in the site's own currency. | | Revenue per cart | Ratio | Revenue over every cart, bought or not. | | Average order value | Ratio | Revenue per order. | | Recovered within 7 days | Count | Abandoned carts at least 7 days old whose device bought in a later visit within 7 days. | | 7-day recovery rate | Ratio (%) | The share of abandoned carts whose device bought within 7 days, over the abandoned carts at least 7 days old. A purchase is the device's, so it may hold other things than the cart did. Empty while no abandoned cart is 7 days old. | | Recovered within 30 days | Count | Abandoned carts at least 30 days old whose device bought in a later visit within 30 days. | | 30-day recovery rate | Ratio (%) | The share of abandoned carts whose device bought within 30 days, over the abandoned carts at least 30 days old. Low on Safari, which clears the device cookie after 7 days. Empty while no abandoned cart is 30 days old. | ::