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revenue.",{"title":199,"path":200,"stem":201,"icon":18,"summary":202,"section":192,"highlights":18,"children":-1},"Clicks","\u002Fdocs\u002Fanalytics\u002Fclicks","docs\u002F03.analytics\u002F14.clicks","Every click on a link, button or control, and every form sent, with its click type.",{"title":204,"path":205,"stem":206,"icon":18,"summary":207,"section":192,"highlights":18,"children":-1},"Swipes","\u002Fdocs\u002Fanalytics\u002Fswipes","docs\u002F03.analytics\u002F15.swipes","Every sideways swipe, such as through a carousel or gallery.",{"title":209,"path":210,"stem":211,"icon":18,"summary":212,"section":192,"highlights":18,"children":-1},"Friction","\u002Fdocs\u002Fanalytics\u002Ffriction","docs\u002F03.analytics\u002F16.friction","Every JavaScript error, rage click, dead click and quick back, and where it 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week and month, with growth accounting and stickiness.",{"title":264,"path":265,"stem":266,"icon":18,"summary":267,"section":192,"highlights":18,"children":-1},"Activation","\u002Fdocs\u002Fanalytics\u002Factivation","docs\u002F03.analytics\u002F27.activation","Each sign-up beside each key action: how many reach it, how fast, and whether they stay.",{"title":269,"path":270,"stem":271,"icon":18,"summary":272,"section":192,"highlights":18,"children":-1},"Feature usage","\u002Fdocs\u002Fanalytics\u002Ffeature-usage","docs\u002F03.analytics\u002F28.feature-usage","Which features active visitors use, how often, and who adopts them.",{"title":274,"path":275,"stem":276,"icon":18,"summary":277,"section":192,"highlights":18,"children":-1},"First visits","\u002Fdocs\u002Fanalytics\u002Ffirst-visits","docs\u002F03.analytics\u002F29.first-visits","Which first-visit features go with new visitors coming 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launch.",{"title":229,"path":339,"stem":340,"icon":18,"summary":341,"section":298,"highlights":18,"children":-1},"\u002Fdocs\u002Fanalytics\u002Fproducts-dashboard","docs\u002F03.analytics\u002F42.products-dashboard","Which products sell, and where shoppers drop off between viewing and buying.","i-lucide-chart-line","Ready-made dashboards and 21 explores over your events, on a semantic layer Kontala maintains.",[345,346,347,348],{"title":129,"to":130},{"title":135,"to":136},{"title":140,"to":141},{"title":166,"to":167},{"title":350,"path":351,"stem":352,"children":353,"icon":359,"summary":360,"section":18,"highlights":361},"CDP","\u002Fdocs\u002Fcdp","docs\u002F04.cdp\u002Findex",[354],{"title":355,"path":356,"stem":357,"icon":18,"summary":358,"section":294,"highlights":18,"children":-1},"CDP overview","\u002Fdocs\u002Fcdp\u002Foverview","docs\u002F04.cdp\u002F01.overview","Identity resolution, consent, real-time audiences and warehouse-native sync.","i-lucide-users","One resolved, 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levels","\u002Fdocs\u002Fautonomy\u002Fautonomy-levels","docs\u002F07.autonomy\u002F02.autonomy-levels","Approve, suggest-only or fully autonomous, set per journey.",{"title":408,"path":409,"stem":410,"icon":18,"summary":411,"section":401,"highlights":18,"children":-1},"Explainability","\u002Fdocs\u002Fautonomy\u002Fexplainability","docs\u002F07.autonomy\u002F03.explainability","Every action is logged with the signals and reasoning behind it.","i-lucide-shield-check","Goals, guardrails and approval levels: you decide how much runs on its own.",[415,416,417],{"title":397,"to":398},{"title":403,"to":404},{"title":408,"to":409},{"title":419,"path":420,"stem":421,"children":422,"icon":461,"summary":462,"section":18,"highlights":463},"Developers","\u002Fdocs\u002Fdevelopers","docs\u002F08.developers\u002Findex",[423,429,435,440,445,450,455],{"title":424,"path":425,"stem":426,"icon":18,"summary":427,"section":428,"highlights":18,"children":-1},"Tag reference","\u002Fdocs\u002Fdevelopers\u002Ftag-reference","docs\u002F08.developers\u002F01.tag-reference","Every script attribute, JavaScript function, HTML attribute and cookie of Kontala's website tag.","Website",{"title":430,"path":431,"stem":432,"icon":18,"summary":433,"section":434,"highlights":18,"children":-1},"App SDKs","\u002Fdocs\u002Fdevelopers\u002Fsdks","docs\u002F08.developers\u002F02.sdks","Which app SDKs are available, and where to find each one's installation guide.","Apps and servers",{"title":436,"path":437,"stem":438,"icon":18,"summary":439,"section":434,"highlights":18,"children":-1},"Flutter SDK","\u002Fdocs\u002Fdevelopers\u002Fflutter-sdk","docs\u002F08.developers\u002F03.flutter-sdk","Install kontala_flutter, start it in main(), and check that events arrive.",{"title":441,"path":442,"stem":443,"icon":18,"summary":444,"section":434,"highlights":18,"children":-1},"Android SDK","\u002Fdocs\u002Fdevelopers\u002Fandroid-sdk","docs\u002F08.developers\u002F04.android-sdk","Add la.konta:kontala-android, start it in Application.onCreate, and check that events arrive.",{"title":446,"path":447,"stem":448,"icon":18,"summary":449,"section":434,"highlights":18,"children":-1},"iOS SDK","\u002Fdocs\u002Fdevelopers\u002Fios-sdk","docs\u002F08.developers\u002F05.ios-sdk","Add the kontala-ios package, start it as the app launches, and check that events arrive.",{"title":451,"path":452,"stem":453,"icon":18,"summary":454,"section":434,"highlights":18,"children":-1},"Events API","\u002Fdocs\u002Fdevelopers\u002Fevents-api","docs\u002F08.developers\u002F06.events-api","Send events from your servers and apps to Kontala, beside the website tag.",{"title":456,"path":457,"stem":458,"icon":18,"summary":459,"section":460,"highlights":18,"children":-1},"MCP server","\u002Fdocs\u002Fdevelopers\u002Fmcp","docs\u002F08.developers\u002F07.mcp","The MCP server for AI tools is not yet available.","AI tools","i-lucide-code-xml","The tag JavaScript API and attributes, the app SDKs, and the Events API.",[464,465,466],{"title":424,"to":425},{"title":430,"to":431},{"title":451,"to":452},{"title":468,"path":469,"stem":470,"children":471,"icon":484,"summary":485,"section":18,"highlights":486},"Security and privacy","\u002Fdocs\u002Fsecurity-and-privacy","docs\u002F09.security-and-privacy\u002Findex",[472,478],{"title":473,"path":474,"stem":475,"icon":18,"summary":476,"section":477,"highlights":18,"children":-1},"Data protection","\u002Fdocs\u002Fsecurity-and-privacy\u002Fdata-protection","docs\u002F09.security-and-privacy\u002F01.data-protection","Where events are stored, how long they are kept, and how visitors are protected.","Data",{"title":479,"path":480,"stem":481,"icon":18,"summary":482,"section":483,"highlights":18,"children":-1},"Access control","\u002Fdocs\u002Fsecurity-and-privacy\u002Faccess-control","docs\u002F09.security-and-privacy\u002F02.access-control","Sign-in, two-step verification, roles and write keys.","Access","i-lucide-lock","Where your data is stored, how long it is kept, and who in your team can do what.",[487,488],{"title":473,"to":474},{"title":479,"to":480},{"title":490,"path":491,"stem":492,"children":493,"icon":500,"summary":501,"section":18,"highlights":502},"Help and support","\u002Fdocs\u002Fsupport","docs\u002F10.support\u002Findex",[494],{"title":495,"path":496,"stem":497,"icon":18,"summary":498,"section":499,"highlights":18,"children":-1},"Contact us","\u002Fdocs\u002Fsupport\u002Fcontact-us","docs\u002F10.support\u002F01.contact-us","Talk to the Kontala team about setup, access or anything else.","Support","i-lucide-life-buoy","Get help from the Kontala team.",[503],{"title":495,"to":496},false,{"path":311,"title":506,"description":507,"summary":313,"icon":18,"section":298,"sections":18,"lastUpdated":508,"body":509},"Conversion dashboard","What the Conversion dashboard in Kontala Analytics shows: conversion rates, funnels, micro conversions and time to convert, its filters and every tile on it.","2026-10-13",{"type":510,"value":511,"toc":1460},"minimark",[512,520,523,528,560,564,567,590,594,597,622,625,628,715,720,758,762,788,793,815,827,832,836,840,867,871,896,900,926,930,967,972,986,990,994,1031,1035,1071,1076,1106,1110,1186,1190,1226,1230,1256,1261,1286,1290,1366,1370,1406,1410,1436,1441],[513,514,515,519],"p",{},[516,517,518],"strong",{},"Conversion: do they do the thing?"," shows whether visits convert, by channel, campaign, landing page and device, where the sign-up and purchase funnels lose people, and how many days and visits a first conversion takes.",[513,521,522],{},"Use it to find where conversions are won and lost.",[524,525,527],"h2",{"id":526},"good-to-know","Good to know",[529,530,531,539,551,554],"ul",{},[532,533,534,535,538],"li",{},"A ",[516,536,537],{},"conversion"," is a purchase (the macro conversion) or a lead, demo request, newsletter signup or trial start (micro conversions), each kind once a visit.",[532,540,541,542,546,547,550],{},"Conversions come from ",[543,544,545],"a",{"href":86},"page and click types",": an Order confirmation or Form confirmation page, or a form typed Request demo, Newsletter signup or Start trial.\nA Shopify store's orders come from the ",[543,548,549],{"href":81},"Shopify pixel",".",[532,552,553],{},"The funnels need their steps typed too, such as a Pricing page for the sign-up funnel and product pages, carts and checkout for the purchase funnel.",[532,555,556,557,550],{},"Every figure counts a conversion under the visit it happened in.\nFor credit across a visitor's earlier visits, use the ",[543,558,559],{"href":315},"Attribution dashboard",[524,561,563],{"id":562},"at-a-glance","At a glance",[513,565,566],{},"Whether visits convert, macro or micro, by channel, campaign, landing page and device; where the sign-up and purchase funnels lose them; which smaller yeses lead to a purchase; and how many days and visits a first conversion takes.",[529,568,569,575,581],{},[532,570,571,574],{},[516,572,573],{},"Tabs",": 5, Conversion, Who converts, Funnels, Micro vs macro and Time to convert",[532,576,577,580],{},[516,578,579],{},"Charts and numbers",": 36",[532,582,583,586,587,589],{},[516,584,585],{},"Built on",": the ",[543,588,194],{"href":195}," explore",[524,591,593],{"id":592},"filters","Filters",[513,595,596],{},"The filters across the top apply to every tile they can, unless a tile says it has its own range.",[529,598,599,605,611,616],{},[532,600,601,604],{},[516,602,603],{},"Date range",": the last 30 days, today included.",[532,606,607,610],{},[516,608,609],{},"Channel",": not set when the dashboard opens, so it keeps everything until you pick a value.",[532,612,613,610],{},[516,614,615],{},"Device type",[532,617,618,621],{},[516,619,620],{},"Allowed origin",": set to true, so tiles count only the origins your property allows. Clear it to see every origin the tag ran on.",[524,623,573],{"id":624},"tabs",[626,627,310],"h3",{"id":537},[629,630,631],"field-table",{},[632,633,634,650],"table",{},[635,636,637],"thead",{},[638,639,640,644,647],"tr",{},[641,642,643],"th",{},"Tile",[641,645,646],{},"Kind",[641,648,649],{},"What it shows",[651,652,653,665,675,685,695,705],"tbody",{},[638,654,655,659,662],{},[656,657,658],"td",{},"Conversion rate",[656,660,661],{},"Number",[656,663,664],{},"The share of visits that converted, macro or micro: a purchase, a lead, a demo request, a newsletter signup or a trial start.",[638,666,667,670,672],{},[656,668,669],{},"User conversion rate",[656,671,661],{},[656,673,674],{},"The share of users with at least one converting visit.",[638,676,677,680,682],{},[656,678,679],{},"Purchase rate",[656,681,661],{},[656,683,684],{},"The share of visits with a purchase: the macro conversion rate.",[638,686,687,690,692],{},[656,688,689],{},"Micro conversion rate",[656,691,661],{},[656,693,694],{},"The share of visits with a lead, a demo request, a newsletter signup or a trial start.",[638,696,697,700,702],{},[656,698,699],{},"Conversions",[656,701,661],{},[656,703,704],{},"Purchases, leads, demo requests, newsletter signups and trial starts, each kind once a visit.",[638,706,707,710,712],{},[656,708,709],{},"Revenue per visit",[656,711,661],{},[656,713,714],{},"Revenue over every visit, converting or not, in the site's own currency.",[716,717,719],"h4",{"id":718},"are-they-doing-it-more","Are they doing it more?",[629,721,722],{},[632,723,724,734],{},[635,725,726],{},[638,727,728,730,732],{},[641,729,643],{},[641,731,646],{},[641,733,649],{},[651,735,736,747],{},[638,737,738,741,744],{},[656,739,740],{},"Micro and macro conversion rate by week",[656,742,743],{},"Line chart",[656,745,746],{},"The share of visits with a micro conversion, and with a purchase, by the week they began.",[638,748,749,752,755],{},[656,750,751],{},"Converting visits by kind",[656,753,754],{},"Bar chart",[656,756,757],{},"Each converting visit once, under its biggest conversion: Purchase, Trial start, Demo request, Newsletter signup or Lead.",[716,759,761],{"id":760},"which-channels-bring-visits-that-do-it","Which channels bring visits that do it?",[629,763,764],{},[632,765,766,776],{},[635,767,768],{},[638,769,770,772,774],{},[641,771,643],{},[641,773,646],{},[641,775,649],{},[651,777,778],{},[638,779,780,783,785],{},[656,781,782],{},"Conversion rate by channel",[656,784,754],{},[656,786,787],{},"Each channel's share of visits that converted, largest channel by visits on top.",[513,789,790],{},[516,791,792],{},"How to read this dashboard",[513,794,534,795,797,798,801,802,805,806,808,809,811,812,814],{},[516,796,537],{}," is a visit doing the thing: a ",[516,799,800],{},"purchase",", the macro conversion, or a ",[516,803,804],{},"micro conversion"," - a lead, a demo request, a newsletter signup or a trial start.\n",[516,807,658],{}," counts both, as Acquisition's does, and ",[516,810,679],{}," and ",[516,813,689],{}," split it, so the two can add up to more.",[513,816,817,818,822,823,826],{},"A purchase reaches an Order confirmation page and a lead a Form confirmation page, by page type; a demo request, a newsletter signup or a trial start is a form sent whose click type says so, declared with ",[819,820,821],"code",{},"data-ac-event"," or typed on the ",[543,824,825],{"href":86},"Click types"," page, on properties that capture clicks.",[513,828,829,831],{},[516,830,609],{}," is how each visit arrived.\nBot traffic, visitors who declined consent and origins the property does not allow are left out.\nA visitor is a first-party cookie, which Safari clears after 7 days.",[626,833,835],{"id":834},"who-converts","Who converts",[716,837,839],{"id":838},"which-channels-convert","Which channels convert?",[629,841,842],{},[632,843,844,854],{},[635,845,846],{},[638,847,848,850,852],{},[641,849,643],{},[641,851,646],{},[641,853,649],{},[651,855,856],{},[638,857,858,861,864],{},[656,859,860],{},"Channel scorecard",[656,862,863],{},"Table",[656,865,866],{},"Each channel's visits, and how they converted: macro and micro, per visit and per user, the conversions and the revenue per visit.",[716,868,870],{"id":869},"which-campaigns-convert","Which campaigns convert?",[629,872,873],{},[632,874,875,885],{},[635,876,877],{},[638,878,879,881,883],{},[641,880,643],{},[641,882,646],{},[641,884,649],{},[651,886,887],{},[638,888,889,891,893],{},[656,890,239],{},[656,892,863],{},[656,894,895],{},"The 50 campaigns most visits arrived by, with how those visits converted, macro and micro, the conversions and the revenue per visit.",[716,897,899],{"id":898},"which-landing-pages-convert","Which landing pages convert?",[629,901,902],{},[632,903,904,914],{},[635,905,906],{},[638,907,908,910,912],{},[641,909,643],{},[641,911,646],{},[641,913,649],{},[651,915,916],{},[638,917,918,921,923],{},[656,919,920],{},"Landing pages",[656,922,863],{},[656,924,925],{},"The 50 pages most visits began on, with how those visits converted, macro and micro, and the revenue per visit.",[716,927,929],{"id":928},"which-devices-convert","Which devices convert?",[629,931,932],{},[632,933,934,944],{},[635,935,936],{},[638,937,938,940,942],{},[641,939,643],{},[641,941,646],{},[641,943,649],{},[651,945,946,957],{},[638,947,948,951,954],{},[656,949,950],{},"Micro and macro conversion rate by device",[656,952,953],{},"Column chart",[656,955,956],{},"Each device type's share of visits with a micro conversion and with a purchase, largest device by visits first.",[638,958,959,962,964],{},[656,960,961],{},"Device scorecard",[656,963,863],{},[656,965,966],{},"Each device type's share of visits and of converting visits, and its conversion rate.",[513,968,969],{},[516,970,971],{},"About who converts",[513,973,974,975,978,979,982,983,985],{},"Every figure here is ",[516,976,977],{},"as the visit arrived",": a conversion counts under the channel, campaign, landing page and device of the visit it happened in.\nAcquisition's Campaigns tab is where a direct visit's conversion is credited to the campaign that brought the visitor before, and weighed against spend.\n",[516,980,981],{},"Per user"," is the share of devices with a converting visit.\n",[516,984,709],{}," is in the site's own currency, and empty where no order value is read.",[626,987,989],{"id":988},"funnels","Funnels",[716,991,993],{"id":992},"where-do-sign-ups-drop-off","Where do sign-ups drop off?",[629,995,996],{},[632,997,998,1008],{},[635,999,1000],{},[638,1001,1002,1004,1006],{},[641,1003,643],{},[641,1005,646],{},[641,1007,649],{},[651,1009,1010,1021],{},[638,1011,1012,1015,1018],{},[656,1013,1014],{},"Sign-up funnel",[656,1016,1017],{},"Funnel",[656,1019,1020],{},"Of every visit, the share that saw a Pricing page, then started a sign-up, then completed it, each step after the one before.",[638,1022,1023,1026,1028],{},[656,1024,1025],{},"Sign-up funnel by device",[656,1027,863],{},[656,1029,1030],{},"Each device type's visits, and at every step of the sign-up funnel the share of the step before it that took it.",[716,1032,1034],{"id":1033},"where-do-purchases-drop-off","Where do purchases drop off?",[629,1036,1037],{},[632,1038,1039,1049],{},[635,1040,1041],{},[638,1042,1043,1045,1047],{},[641,1044,643],{},[641,1046,646],{},[641,1048,649],{},[651,1050,1051,1061],{},[638,1052,1053,1056,1058],{},[656,1054,1055],{},"Purchase funnel",[656,1057,1017],{},[656,1059,1060],{},"Of every visit, the share that viewed a product, then added to cart, then began checkout, then purchased, each step after the one before.",[638,1062,1063,1066,1068],{},[656,1064,1065],{},"Purchase funnel by device",[656,1067,863],{},[656,1069,1070],{},"Each device type's visits, and at every step of the purchase funnel the share of the step before it that took it.",[513,1072,1073],{},[516,1074,1075],{},"About the funnels",[513,1077,1078,1079,1082,1083,1086,1087,1090,1091,1094,1095,1098,1099,1102,1103,1105],{},"A visit counts at a step only after taking ",[516,1080,1081],{},"every step before it, in order",", so a visit that signed up without seeing pricing is a conversion and leaves the sign-up funnel at its second step.\n",[516,1084,1085],{},"Started sign-up"," is reaching a Form page or clicking Sign up, Start trial, Request demo or Begin application; ",[516,1088,1089],{},"completed"," is reaching a Form confirmation page or sending a form typed Sign up, Start trial, Request demo or Submit application.\n",[516,1092,1093],{},"Added to cart"," is clicking Add to cart or reaching a Cart page, and ",[516,1096,1097],{},"began checkout"," reaching a Checkout page or clicking Begin checkout.\nA funnel shows no results where no visit took its second step: a store has no Pricing page, and a site that sells nothing online no Product detail page.\nPages are typed on the ",[543,1100,1101],{"href":86},"Page types"," page and clicks on the ",[543,1104,825],{"href":86}," page.",[626,1107,1109],{"id":1108},"micro-vs-macro","Micro vs macro",[629,1111,1112],{},[632,1113,1114,1124],{},[635,1115,1116],{},[638,1117,1118,1120,1122],{},[641,1119,643],{},[641,1121,646],{},[641,1123,649],{},[651,1125,1126,1136,1146,1156,1166,1176],{},[638,1127,1128,1131,1133],{},[656,1129,1130],{},"Micro-converting visits",[656,1132,661],{},[656,1134,1135],{},"Visits with a lead, a demo request, a newsletter signup or a trial start.",[638,1137,1138,1141,1143],{},[656,1139,1140],{},"Leads",[656,1142,661],{},[656,1144,1145],{},"Visits that reached a Form confirmation page.",[638,1147,1148,1151,1153],{},[656,1149,1150],{},"Demo requests",[656,1152,661],{},[656,1154,1155],{},"Visits that sent a form typed Request demo.",[638,1157,1158,1161,1163],{},[656,1159,1160],{},"Newsletter signups",[656,1162,661],{},[656,1164,1165],{},"Visits that sent a form typed Newsletter signup.",[638,1167,1168,1171,1173],{},[656,1169,1170],{},"Trial starts",[656,1172,661],{},[656,1174,1175],{},"Visits that sent a form typed Start trial.",[638,1177,1178,1181,1183],{},[656,1179,1180],{},"Micro to purchase rate",[656,1182,661],{},[656,1184,1185],{},"The share of visits with a micro conversion whose device has purchased since.",[716,1187,1189],{"id":1188},"where-do-the-smaller-yeses-come-from","Where do the smaller yeses come from?",[629,1191,1192],{},[632,1193,1194,1204],{},[635,1195,1196],{},[638,1197,1198,1200,1202],{},[641,1199,643],{},[641,1201,646],{},[641,1203,649],{},[651,1205,1206,1216],{},[638,1207,1208,1211,1213],{},[656,1209,1210],{},"Micro conversion rate by channel",[656,1212,754],{},[656,1214,1215],{},"Each channel's share of visits with a lead, a demo request, a newsletter signup or a trial start, largest channel by visits on top.",[638,1217,1218,1221,1223],{},[656,1219,1220],{},"Micro and macro conversion rate by landing page type",[656,1222,754],{},[656,1224,1225],{},"Each landing page type's share of visits with a micro conversion and with a purchase, largest type by visits on top.",[716,1227,1229],{"id":1228},"which-small-yes-leads-to-the-big-one","Which small yes leads to the big one?",[629,1231,1232],{},[632,1233,1234,1244],{},[635,1235,1236],{},[638,1237,1238,1240,1242],{},[641,1239,643],{},[641,1241,646],{},[641,1243,649],{},[651,1245,1246],{},[638,1247,1248,1251,1253],{},[656,1249,1250],{},"Micro conversions and the purchases that followed",[656,1252,863],{},[656,1254,1255],{},"Each kind of micro conversion, with the share of its visits whose device has purchased since, so far, and the median days it took.",[513,1257,1258],{},[516,1259,1260],{},"About micro conversions",[513,1262,534,1263,1265,1266,1269,1270,1273,1274,1277,1278,1281,1282,1285],{},[516,1264,804],{}," is a smaller yes than a purchase: a ",[516,1267,1268],{},"lead",", reaching a Form confirmation page, or a form sent as a ",[516,1271,1272],{},"demo request",", a ",[516,1275,1276],{},"newsletter signup"," or a ",[516,1279,1280],{},"trial start","; a click that sent no form, such as the link to one, starts a funnel instead.\nThe tiles count each kind on its own, and the table each visit once, under its most telling kind.\n",[516,1283,1284],{},"Then purchased"," is the share of those visits whose device has bought since, in that visit or a later one, so far: a recent visit has had less time to, so compare kinds over one date range.",[626,1287,1289],{"id":1288},"time-to-convert","Time to convert",[629,1291,1292],{},[632,1293,1294,1304],{},[635,1295,1296],{},[638,1297,1298,1300,1302],{},[641,1299,643],{},[641,1301,646],{},[641,1303,649],{},[651,1305,1306,1316,1326,1336,1346,1356],{},[638,1307,1308,1311,1313],{},[656,1309,1310],{},"First conversions",[656,1312,661],{},[656,1314,1315],{},"Devices' first converting visits.",[638,1317,1318,1321,1323],{},[656,1319,1320],{},"Converted on the first visit",[656,1322,661],{},[656,1324,1325],{},"The share of first conversions made on the device's first visit.",[638,1327,1328,1331,1333],{},[656,1329,1330],{},"Converted within 7 days",[656,1332,661],{},[656,1334,1335],{},"The share of first conversions made within 7 days of the device's first visit.",[638,1337,1338,1341,1343],{},[656,1339,1340],{},"Median days to convert",[656,1342,661],{},[656,1344,1345],{},"How many days after its first visit a device typically first converted.",[638,1347,1348,1351,1353],{},[656,1349,1350],{},"Median visits to convert",[656,1352,661],{},[656,1354,1355],{},"How many visits a device typically took to first convert, that visit included.",[638,1357,1358,1361,1363],{},[656,1359,1360],{},"Median days to first purchase",[656,1362,661],{},[656,1364,1365],{},"How many days after its first visit a device typically first purchased.",[716,1367,1369],{"id":1368},"how-long-is-the-road-to-a-yes","How long is the road to a yes?",[629,1371,1372],{},[632,1373,1374,1384],{},[635,1375,1376],{},[638,1377,1378,1380,1382],{},[641,1379,643],{},[641,1381,646],{},[641,1383,649],{},[651,1385,1386,1396],{},[638,1387,1388,1391,1393],{},[656,1389,1390],{},"First conversions by time to convert",[656,1392,953],{},[656,1394,1395],{},"How long after their device's first visit first conversions were made: under a day, 1-2 days, 3-6, 7-29, and 30 or more.",[638,1397,1398,1401,1403],{},[656,1399,1400],{},"First conversions by visits to convert",[656,1402,953],{},[656,1404,1405],{},"How many visits first conversions took, the converting one included: 1, 2, 3-4, 5-9, and 10 or more.",[716,1407,1409],{"id":1408},"who-takes-longest","Who takes longest?",[629,1411,1412],{},[632,1413,1414,1424],{},[635,1415,1416],{},[638,1417,1418,1420,1422],{},[641,1419,643],{},[641,1421,646],{},[641,1423,649],{},[651,1425,1426],{},[638,1427,1428,1431,1433],{},[656,1429,1430],{},"Time to convert by first-touch channel",[656,1432,863],{},[656,1434,1435],{},"For devices by the channel they first arrived by: their first conversions, the share made on the first visit and within 7 days, and the median days and visits it took.",[513,1437,1438],{},[516,1439,1440],{},"About time to convert",[513,1442,1443,1444,1447,1448,1451,1452,1455,1456,1459],{},"These tiles read each device's ",[516,1445,1446],{},"first conversion",", of any kind, made on a visit in the date range: the days from the start of the device's ",[516,1449,1450],{},"first visit"," to the conversion, which may be before the range, and the visits it took, that one included; in the bands, ",[516,1453,1454],{},"0 days"," is under a day.\nMedians, because a few very long roads would drag an average far from the usual one.\nA device is a first-party cookie, which Safari clears after 7 days, so a long road reads short there.\n",[516,1457,1458],{},"First-touch channel"," is how the device first arrived, and a time under a day reads in hours.",{"title":1461,"searchDepth":1462,"depth":1462,"links":1463},"",2,[1464,1465,1466,1467],{"id":526,"depth":1462,"text":527},{"id":562,"depth":1462,"text":563},{"id":592,"depth":1462,"text":593},{"id":624,"depth":1462,"text":573,"children":1468},[1469,1471,1472,1473,1474],{"id":537,"depth":1470,"text":310},3,{"id":834,"depth":1470,"text":835},{"id":988,"depth":1470,"text":989},{"id":1108,"depth":1470,"text":1109},{"id":1288,"depth":1470,"text":1289},{"sections":1476},[133,144,170,181,298,192],[1478,1479],{"title":305,"path":306,"stem":307,"summary":308,"children":-1},{"title":249,"path":315,"stem":316,"summary":317,"children":-1},1792244325412]