[{"data":1,"prerenderedAt":918},["ShallowReactive",2],{"docs-navigation":3,"docs:\u002Fdocs\u002Fanalytics\u002Fitems":505,"docs-area:\u002Fdocs\u002Fanalytics":913,"docs-surround:\u002Fdocs\u002Fanalytics\u002Fitems":915},[4],{"title":5,"path":6,"stem":7,"children":8,"page":504},"Docs","\u002Fdocs","docs",[9,58,123,349,363,377,391,418,467,489],{"title":10,"path":11,"stem":12,"children":13,"icon":52,"summary":53,"section":18,"highlights":54},"Get started","\u002Fdocs\u002Fget-started","docs\u002F01.get-started\u002Findex",[14,21,26,31,37,42,47],{"title":15,"path":16,"stem":17,"icon":18,"summary":19,"section":20,"highlights":18,"children":-1},"Quickstart","\u002Fdocs\u002Fget-started\u002Fquickstart","docs\u002F01.get-started\u002F01.quickstart",null,"Create a property, add the tag to your site and see your first visits in Analytics.","Start here",{"title":22,"path":23,"stem":24,"icon":18,"summary":25,"section":20,"highlights":18,"children":-1},"Set up your organisation","\u002Fdocs\u002Fget-started\u002Fset-up-your-organisation","docs\u002F01.get-started\u002F02.set-up-your-organisation","Sign in, turn on two-step verification, choose where data is stored and invite your team.",{"title":27,"path":28,"stem":29,"icon":18,"summary":30,"section":20,"highlights":18,"children":-1},"Core concepts","\u002Fdocs\u002Fget-started\u002Fcore-concepts","docs\u002F01.get-started\u002F03.core-concepts","Organisations, properties, events, visits, page and click types, and how Publish reaches Analytics.",{"title":32,"path":33,"stem":34,"icon":18,"summary":35,"section":36,"highlights":18,"children":-1},"Guide for marketers","\u002Fdocs\u002Fget-started\u002Ffor-marketers","docs\u002F01.get-started\u002F04.for-marketers","Read the dashboards, explore your own questions and see where visitors struggle.","Guides by role",{"title":38,"path":39,"stem":40,"icon":18,"summary":41,"section":36,"highlights":18,"children":-1},"Guide for engineers","\u002Fdocs\u002Fget-started\u002Ffor-engineers","docs\u002F01.get-started\u002F05.for-engineers","Install the tag, set up consent and identify, and keep capture safe on your pages.",{"title":43,"path":44,"stem":45,"icon":18,"summary":46,"section":36,"highlights":18,"children":-1},"Guide for data teams","\u002Fdocs\u002Fget-started\u002Ffor-data-teams","docs\u002F01.get-started\u002F06.for-data-teams","Map your data layer to standard fields, publish, and build on the explores.",{"title":48,"path":49,"stem":50,"icon":18,"summary":51,"section":36,"highlights":18,"children":-1},"Guide for ecommerce teams","\u002Fdocs\u002Fget-started\u002Ffor-ecommerce-teams","docs\u002F01.get-started\u002F07.for-ecommerce-teams","Carts, checkouts, orders, revenue and attribution for your store.","i-lucide-rocket","Set up your organisation, add the tag and see your first visits in Analytics.",[55,56,57],{"title":15,"to":16},{"title":22,"to":23},{"title":27,"to":28},{"title":59,"path":60,"stem":61,"children":62,"icon":116,"summary":117,"section":18,"highlights":118},"Data Capture","\u002Fdocs\u002Fdata-capture","docs\u002F02.data-capture\u002Findex",[63,69,74,79,84,90,95,100,105,111],{"title":64,"path":65,"stem":66,"icon":18,"summary":67,"section":68,"highlights":18,"children":-1},"Install the website tag","\u002Fdocs\u002Fdata-capture\u002Finstall-the-website-tag","docs\u002F02.data-capture\u002F01.install-the-website-tag","Add the install snippet to every page, allow it in your CSP, and check that it works.","Set up",{"title":70,"path":71,"stem":72,"icon":18,"summary":73,"section":68,"highlights":18,"children":-1},"Turn capture features on","\u002Fdocs\u002Fdata-capture\u002Fturn-features-on","docs\u002F02.data-capture\u002F02.turn-features-on","What each capture card on a property does, and which are on from the start.",{"title":75,"path":76,"stem":77,"icon":18,"summary":78,"section":68,"highlights":18,"children":-1},"Existing tags and data layers","\u002Fdocs\u002Fdata-capture\u002Fexisting-tags-and-data-layers","docs\u002F02.data-capture\u002F03.existing-tags-and-data-layers","Read your tag manager data layer and the analytics tools you already run, without re-tagging.",{"title":80,"path":81,"stem":82,"icon":18,"summary":83,"section":68,"highlights":18,"children":-1},"Shopify checkout","\u002Fdocs\u002Fdata-capture\u002Fshopify-checkout","docs\u002F02.data-capture\u002F04.shopify-checkout","Count a Shopify store's carts, checkouts and orders, line by line, with Kontala's pixel.",{"title":85,"path":86,"stem":87,"icon":18,"summary":88,"section":89,"highlights":18,"children":-1},"Page and click types","\u002Fdocs\u002Fdata-capture\u002Fpage-and-click-types","docs\u002F02.data-capture\u002F05.page-and-click-types","The 11 page types and 30 click types, and how Kontala decides each one.","What gets captured",{"title":91,"path":92,"stem":93,"icon":18,"summary":94,"section":89,"highlights":18,"children":-1},"Struggle signals","\u002Fdocs\u002Fdata-capture\u002Fstruggle-signals","docs\u002F02.data-capture\u002F06.struggle-signals","Rage clicks, dead clicks, errors, page speed and quick backs, and how each is detected.",{"title":96,"path":97,"stem":98,"icon":18,"summary":99,"section":89,"highlights":18,"children":-1},"Revenue and campaigns","\u002Fdocs\u002Fdata-capture\u002Frevenue-and-campaigns","docs\u002F02.data-capture\u002F07.revenue-and-campaigns","Orders and revenue, the campaign parameters Kontala keeps, channels, attribution and ad spend.",{"title":101,"path":102,"stem":103,"icon":18,"summary":104,"section":89,"highlights":18,"children":-1},"Identify visitors","\u002Fdocs\u002Fdata-capture\u002Fidentify-visitors","docs\u002F02.data-capture\u002F08.identify-visitors","Tell Kontala who signed in, and how visits and visitors are counted.",{"title":106,"path":107,"stem":108,"icon":18,"summary":109,"section":110,"highlights":18,"children":-1},"Consent","\u002Fdocs\u002Fdata-capture\u002Fconsent","docs\u002F02.data-capture\u002F09.consent","How the tag behaves before and after a visitor answers your consent banner, and how to wire it up.","Privacy and control",{"title":112,"path":113,"stem":114,"icon":18,"summary":115,"section":110,"highlights":18,"children":-1},"Privacy and governance","\u002Fdocs\u002Fdata-capture\u002Fprivacy-and-governance","docs\u002F02.data-capture\u002F10.privacy-and-governance","What is kept and what is removed, page URLs, cookies, IP addresses, bots and how to leave parts of a page out.","i-lucide-mouse-pointer-click","One line of code captures page views, clicks, scrolling and struggle, classified in business terms.",[119,120,121,122],{"title":64,"to":65},{"title":70,"to":71},{"title":85,"to":86},{"title":106,"to":107},{"title":124,"path":125,"stem":126,"children":127,"icon":342,"summary":343,"section":18,"highlights":344},"Analytics","\u002Fdocs\u002Fanalytics","docs\u002F03.analytics\u002Findex",[128,134,139,145,150,155,160,165,171,176,182,187,193,198,203,208,213,218,223,228,233,238,243,248,253,258,263,268,273,278,283,288,293,299,304,309,314,318,323,328,333,338],{"title":129,"path":130,"stem":131,"icon":18,"summary":132,"section":133,"highlights":18,"children":-1},"Dashboards","\u002Fdocs\u002Fanalytics\u002Fdashboards","docs\u002F03.analytics\u002F01.dashboards","Open Kontala Analytics and find your way around the ready-made dashboards Kontala builds for you.","Get around",{"title":135,"path":136,"stem":137,"icon":18,"summary":138,"section":133,"highlights":18,"children":-1},"Explores, metrics and the semantic layer","\u002Fdocs\u002Fanalytics\u002Fsemantic-layer","docs\u002F03.analytics\u002F02.semantic-layer","The 21 explores Kontala maintains, what is in them, and how your Data Capture settings shape them.",{"title":140,"path":141,"stem":142,"icon":18,"summary":143,"section":144,"highlights":18,"children":-1},"How explores, dimensions and metrics work","\u002Fdocs\u002Fanalytics\u002Fexplores-dimensions-and-metrics","docs\u002F03.analytics\u002F03.explores-dimensions-and-metrics","Where a question starts, what you group it by, and what you measure.","Concepts",{"title":146,"path":147,"stem":148,"icon":18,"summary":149,"section":144,"highlights":18,"children":-1},"Explores","\u002Fdocs\u002Fanalytics\u002Fexplores","docs\u002F03.analytics\u002F04.explores","Open an explore, pick dimensions and metrics, then filter, sort and run your query.",{"title":151,"path":152,"stem":153,"icon":18,"summary":154,"section":144,"highlights":18,"children":-1},"Dimensions","\u002Fdocs\u002Fanalytics\u002Fdimensions","docs\u002F03.analytics\u002F05.dimensions","What you group and filter by: dimension types, dates and time intervals, filters and bins.",{"title":156,"path":157,"stem":158,"icon":18,"summary":159,"section":144,"highlights":18,"children":-1},"Metrics","\u002Fdocs\u002Fanalytics\u002Fmetrics","docs\u002F03.analytics\u002F06.metrics","What you measure: metric types, custom metrics, table calculations and the Metrics Catalog.",{"title":161,"path":162,"stem":163,"icon":18,"summary":164,"section":144,"highlights":18,"children":-1},"Attribution modelling","\u002Fdocs\u002Fanalytics\u002Fattribution-modelling","docs\u002F03.analytics\u002F07.attribution-modelling","How conversions are credited to channels and campaigns: journeys, touchpoints, the three models and the switches.",{"title":166,"path":167,"stem":168,"icon":18,"summary":169,"section":170,"highlights":18,"children":-1},"Explore and visualise","\u002Fdocs\u002Fanalytics\u002Fexplore-and-visualise","docs\u002F03.analytics\u002F08.explore-and-visualise","Build your own charts from the explores: filters, table calculations, custom fields and chart types.","Analyse",{"title":172,"path":173,"stem":174,"icon":18,"summary":175,"section":170,"highlights":18,"children":-1},"Ask AI and agents","\u002Fdocs\u002Fanalytics\u002Fask-ai-and-agents","docs\u002F03.analytics\u002F09.ask-ai-and-agents","AI assistants are not yet available in Kontala Analytics.",{"title":177,"path":178,"stem":179,"icon":18,"summary":180,"section":181,"highlights":18,"children":-1},"Share and export","\u002Fdocs\u002Fanalytics\u002Fshare-and-export","docs\u002F03.analytics\u002F10.share-and-export","Share links, comment on dashboards, export results and duplicate dashboards.","Share and govern",{"title":183,"path":184,"stem":185,"icon":18,"summary":186,"section":181,"highlights":18,"children":-1},"Security and governance","\u002Fdocs\u002Fanalytics\u002Fsecurity-and-governance","docs\u002F03.analytics\u002F11.security-and-governance","How you sign in to Analytics, what each role can do, and how your data is kept apart.",{"title":188,"path":189,"stem":190,"icon":18,"summary":191,"section":192,"highlights":18,"children":-1},"Page views","\u002Fdocs\u002Fanalytics\u002Fpage-views","docs\u002F03.analytics\u002F12.page-views","Every page view, with its page, page type, visit, location, device, scroll depth and speed.","Explore reference",{"title":194,"path":195,"stem":196,"icon":18,"summary":197,"section":192,"highlights":18,"children":-1},"Visits","\u002Fdocs\u002Fanalytics\u002Fvisits","docs\u002F03.analytics\u002F13.visits","Every visit, as it arrived: channel, landing page, conversions and revenue.",{"title":199,"path":200,"stem":201,"icon":18,"summary":202,"section":192,"highlights":18,"children":-1},"Clicks","\u002Fdocs\u002Fanalytics\u002Fclicks","docs\u002F03.analytics\u002F14.clicks","Every click on a link, button or control, and every form sent, with its click type.",{"title":204,"path":205,"stem":206,"icon":18,"summary":207,"section":192,"highlights":18,"children":-1},"Swipes","\u002Fdocs\u002Fanalytics\u002Fswipes","docs\u002F03.analytics\u002F15.swipes","Every sideways swipe, such as through a carousel or gallery.",{"title":209,"path":210,"stem":211,"icon":18,"summary":212,"section":192,"highlights":18,"children":-1},"Friction","\u002Fdocs\u002Fanalytics\u002Ffriction","docs\u002F03.analytics\u002F16.friction","Every JavaScript error, rage click, dead click and quick back, and where it happened.",{"title":214,"path":215,"stem":216,"icon":18,"summary":217,"section":192,"highlights":18,"children":-1},"Checkout","\u002Fdocs\u002Fanalytics\u002Fcheckout","docs\u002F03.analytics\u002F17.checkout","Every Shopify checkout opened, step submitted and order paid.",{"title":219,"path":220,"stem":221,"icon":18,"summary":222,"section":192,"highlights":18,"children":-1},"Carts","\u002Fdocs\u002Fanalytics\u002Fcarts","docs\u002F03.analytics\u002F18.carts","Every visit with a cart, and whether it was bought, abandoned or recovered later.",{"title":224,"path":225,"stem":226,"icon":18,"summary":227,"section":192,"highlights":18,"children":-1},"Items","\u002Fdocs\u002Fanalytics\u002Fitems","docs\u002F03.analytics\u002F19.items","Every item of every product list, cart, checkout and order.",{"title":229,"path":230,"stem":231,"icon":18,"summary":232,"section":192,"highlights":18,"children":-1},"Products","\u002Fdocs\u002Fanalytics\u002Fproducts","docs\u002F03.analytics\u002F20.products","Every product listed, viewed, added to a cart, bought or refunded.",{"title":234,"path":235,"stem":236,"icon":18,"summary":237,"section":192,"highlights":18,"children":-1},"Data layer events","\u002Fdocs\u002Fanalytics\u002Fdata-layer-events","docs\u002F03.analytics\u002F21.data-layer-events","Every event your site pushes to its data layer, with your own fields.",{"title":239,"path":240,"stem":241,"icon":18,"summary":242,"section":192,"highlights":18,"children":-1},"Campaigns","\u002Fdocs\u002Fanalytics\u002Fcampaigns","docs\u002F03.analytics\u002F22.campaigns","Each day of each campaign: visits, credited conversions, ad spend, cost per conversion and ROAS.",{"title":244,"path":245,"stem":246,"icon":18,"summary":247,"section":192,"highlights":18,"children":-1},"Campaign trends","\u002Fdocs\u002Fanalytics\u002Fcampaign-trends","docs\u002F03.analytics\u002F23.campaign-trends","Spend, cost per visit, cost per conversion and ROAS, against earlier weeks and the usual.",{"title":249,"path":250,"stem":251,"icon":18,"summary":252,"section":192,"highlights":18,"children":-1},"Attribution","\u002Fdocs\u002Fanalytics\u002Fattribution","docs\u002F03.analytics\u002F24.attribution","Every touchpoint of every conversion's 90-day journey, with each model's credit.",{"title":254,"path":255,"stem":256,"icon":18,"summary":257,"section":192,"highlights":18,"children":-1},"Cohorts","\u002Fdocs\u002Fanalytics\u002Fcohorts","docs\u002F03.analytics\u002F25.cohorts","Each new visitor in each week and month after their first visit: return rates and value.",{"title":259,"path":260,"stem":261,"icon":18,"summary":262,"section":192,"highlights":18,"children":-1},"Activity","\u002Fdocs\u002Fanalytics\u002Factivity","docs\u002F03.analytics\u002F26.activity","Active visitors by day, week and month, with growth accounting and stickiness.",{"title":264,"path":265,"stem":266,"icon":18,"summary":267,"section":192,"highlights":18,"children":-1},"Activation","\u002Fdocs\u002Fanalytics\u002Factivation","docs\u002F03.analytics\u002F27.activation","Each sign-up beside each key action: how many reach it, how fast, and whether they stay.",{"title":269,"path":270,"stem":271,"icon":18,"summary":272,"section":192,"highlights":18,"children":-1},"Feature usage","\u002Fdocs\u002Fanalytics\u002Ffeature-usage","docs\u002F03.analytics\u002F28.feature-usage","Which features active visitors use, how often, and who adopts them.",{"title":274,"path":275,"stem":276,"icon":18,"summary":277,"section":192,"highlights":18,"children":-1},"First visits","\u002Fdocs\u002Fanalytics\u002Ffirst-visits","docs\u002F03.analytics\u002F29.first-visits","Which first-visit features go with new visitors coming back.",{"title":279,"path":280,"stem":281,"icon":18,"summary":282,"section":192,"highlights":18,"children":-1},"First-visit paths","\u002Fdocs\u002Fanalytics\u002Ffirst-visit-paths","docs\u002F03.analytics\u002F30.first-visit-paths","The paths new visitors take on their first visit, and whether they came back.",{"title":284,"path":285,"stem":286,"icon":18,"summary":287,"section":192,"highlights":18,"children":-1},"Trends","\u002Fdocs\u002Fanalytics\u002Ftrends","docs\u002F03.analytics\u002F31.trends","Every visit KPI against last week, last year, the usual and an expected range.",{"title":289,"path":290,"stem":291,"icon":18,"summary":292,"section":192,"highlights":18,"children":-1},"Movers","\u002Fdocs\u002Fanalytics\u002Fmovers","docs\u002F03.analytics\u002F32.movers","What moved: each channel, landing page or device against last week and the usual.",{"title":294,"path":295,"stem":296,"icon":18,"summary":297,"section":298,"highlights":18,"children":-1},"Overview","\u002Fdocs\u002Fanalytics\u002Foverview-dashboard","docs\u002F03.analytics\u002F33.overview-dashboard","Traffic, active users and top content at a glance: the place to start.","Dashboard reference",{"title":300,"path":301,"stem":302,"icon":18,"summary":303,"section":298,"highlights":18,"children":-1},"Acquisition","\u002Fdocs\u002Fanalytics\u002Facquisition-dashboard","docs\u002F03.analytics\u002F34.acquisition-dashboard","Where people come from, what the ads cost and returned, and where each channel lands them.",{"title":305,"path":306,"stem":307,"icon":18,"summary":308,"section":298,"highlights":18,"children":-1},"Engagement","\u002Fdocs\u002Fanalytics\u002Fengagement-dashboard","docs\u002F03.analytics\u002F35.engagement-dashboard","How visits engage, the pages read and left, the clicks and forms acted on, and who comes back.",{"title":310,"path":311,"stem":312,"icon":18,"summary":313,"section":298,"highlights":18,"children":-1},"Conversion","\u002Fdocs\u002Fanalytics\u002Fconversion-dashboard","docs\u002F03.analytics\u002F36.conversion-dashboard","Whether visits convert, where the funnels lose them and how long a first conversion takes.",{"title":249,"path":315,"stem":316,"icon":18,"summary":317,"section":298,"highlights":18,"children":-1},"\u002Fdocs\u002Fanalytics\u002Fattribution-dashboard","docs\u002F03.analytics\u002F37.attribution-dashboard","Which channel gets credit for a conversion under first touch, linear and last touch, and the paths journeys take.",{"title":319,"path":320,"stem":321,"icon":18,"summary":322,"section":298,"highlights":18,"children":-1},"Retention and cohorts","\u002Fdocs\u002Fanalytics\u002Fretention-dashboard","docs\u002F03.analytics\u002F38.retention-dashboard","Whether new visitors come back, sign-ups activate and the audience grows, and what a new visitor is worth.",{"title":324,"path":325,"stem":326,"icon":18,"summary":327,"section":298,"highlights":18,"children":-1},"Audience","\u002Fdocs\u002Fanalytics\u002Faudience-dashboard","docs\u002F03.analytics\u002F39.audience-dashboard","Who your visitors are: where, on what, how often, and whether you know them.",{"title":329,"path":330,"stem":331,"icon":18,"summary":332,"section":298,"highlights":18,"children":-1},"Product and app usage","\u002Fdocs\u002Fanalytics\u002Fproduct-usage-dashboard","docs\u002F03.analytics\u002F40.product-usage-dashboard","Which features people use, which first visits lead to coming back, where they struggle and which pages are slow.",{"title":334,"path":335,"stem":336,"icon":18,"summary":337,"section":298,"highlights":18,"children":-1},"Trend and anomaly","\u002Fdocs\u002Fanalytics\u002Ftrends-dashboard","docs\u002F03.analytics\u002F41.trends-dashboard","What changed, whether it is unusual, what drove it, and what moved around a release or launch.",{"title":229,"path":339,"stem":340,"icon":18,"summary":341,"section":298,"highlights":18,"children":-1},"\u002Fdocs\u002Fanalytics\u002Fproducts-dashboard","docs\u002F03.analytics\u002F42.products-dashboard","Which products sell, and where shoppers drop off between viewing and buying.","i-lucide-chart-line","Ready-made dashboards and 21 explores over your events, on a semantic layer Kontala maintains.",[345,346,347,348],{"title":129,"to":130},{"title":135,"to":136},{"title":140,"to":141},{"title":166,"to":167},{"title":350,"path":351,"stem":352,"children":353,"icon":359,"summary":360,"section":18,"highlights":361},"CDP","\u002Fdocs\u002Fcdp","docs\u002F04.cdp\u002Findex",[354],{"title":355,"path":356,"stem":357,"icon":18,"summary":358,"section":294,"highlights":18,"children":-1},"CDP overview","\u002Fdocs\u002Fcdp\u002Foverview","docs\u002F04.cdp\u002F01.overview","Identity resolution, consent, real-time audiences and warehouse-native sync.","i-lucide-users","One resolved, consented profile that every module reads and writes.",[362],{"title":355,"to":356},{"title":364,"path":365,"stem":366,"children":367,"icon":373,"summary":374,"section":18,"highlights":375},"Personalisation","\u002Fdocs\u002Fpersonalisation","docs\u002F05.personalisation\u002Findex",[368],{"title":369,"path":370,"stem":371,"icon":18,"summary":372,"section":294,"highlights":18,"children":-1},"Personalisation overview","\u002Fdocs\u002Fpersonalisation\u002Foverview","docs\u002F05.personalisation\u002F01.overview","Next best action, decisioning, bandits, recommendations and journey experiments.","i-lucide-sparkles","The next best content, offer and channel for each person.",[376],{"title":369,"to":370},{"title":378,"path":379,"stem":380,"children":381,"icon":387,"summary":388,"section":18,"highlights":389},"CVM","\u002Fdocs\u002Fcvm","docs\u002F06.cvm\u002Findex",[382],{"title":383,"path":384,"stem":385,"icon":18,"summary":386,"section":294,"highlights":18,"children":-1},"CVM overview","\u002Fdocs\u002Fcvm\u002Foverview","docs\u002F06.cvm\u002F01.overview","Churn and lifetime value prediction, lifecycle orchestration and offer guardrails.","i-lucide-trending-up","Lifecycle value, optimised for margin rather than vanity metrics.",[390],{"title":383,"to":384},{"title":392,"path":393,"stem":394,"children":395,"icon":412,"summary":413,"section":18,"highlights":414},"Autonomy","\u002Fdocs\u002Fautonomy","docs\u002F07.autonomy\u002Findex",[396,402,407],{"title":397,"path":398,"stem":399,"icon":18,"summary":400,"section":401,"highlights":18,"children":-1},"Goals and guardrails","\u002Fdocs\u002Fautonomy\u002Fgoals-and-guardrails","docs\u002F07.autonomy\u002F01.goals-and-guardrails","Optimise for value, within limits the models cannot cross.","Control",{"title":403,"path":404,"stem":405,"icon":18,"summary":406,"section":401,"highlights":18,"children":-1},"Autonomy levels","\u002Fdocs\u002Fautonomy\u002Fautonomy-levels","docs\u002F07.autonomy\u002F02.autonomy-levels","Approve, suggest-only or fully autonomous, set per journey.",{"title":408,"path":409,"stem":410,"icon":18,"summary":411,"section":401,"highlights":18,"children":-1},"Explainability","\u002Fdocs\u002Fautonomy\u002Fexplainability","docs\u002F07.autonomy\u002F03.explainability","Every action is logged with the signals and reasoning behind it.","i-lucide-shield-check","Goals, guardrails and approval levels: you decide how much runs on its own.",[415,416,417],{"title":397,"to":398},{"title":403,"to":404},{"title":408,"to":409},{"title":419,"path":420,"stem":421,"children":422,"icon":461,"summary":462,"section":18,"highlights":463},"Developers","\u002Fdocs\u002Fdevelopers","docs\u002F08.developers\u002Findex",[423,429,435,440,445,450,455],{"title":424,"path":425,"stem":426,"icon":18,"summary":427,"section":428,"highlights":18,"children":-1},"Tag reference","\u002Fdocs\u002Fdevelopers\u002Ftag-reference","docs\u002F08.developers\u002F01.tag-reference","Every script attribute, JavaScript function, HTML attribute and cookie of Kontala's website tag.","Website",{"title":430,"path":431,"stem":432,"icon":18,"summary":433,"section":434,"highlights":18,"children":-1},"App SDKs","\u002Fdocs\u002Fdevelopers\u002Fsdks","docs\u002F08.developers\u002F02.sdks","Which app SDKs are available, and where to find each one's installation guide.","Apps and servers",{"title":436,"path":437,"stem":438,"icon":18,"summary":439,"section":434,"highlights":18,"children":-1},"Flutter SDK","\u002Fdocs\u002Fdevelopers\u002Fflutter-sdk","docs\u002F08.developers\u002F03.flutter-sdk","Install kontala_flutter, start it in main(), and check that events arrive.",{"title":441,"path":442,"stem":443,"icon":18,"summary":444,"section":434,"highlights":18,"children":-1},"Android SDK","\u002Fdocs\u002Fdevelopers\u002Fandroid-sdk","docs\u002F08.developers\u002F04.android-sdk","Add la.konta:kontala-android, start it in Application.onCreate, and check that events arrive.",{"title":446,"path":447,"stem":448,"icon":18,"summary":449,"section":434,"highlights":18,"children":-1},"iOS SDK","\u002Fdocs\u002Fdevelopers\u002Fios-sdk","docs\u002F08.developers\u002F05.ios-sdk","Add the kontala-ios package, start it as the app launches, and check that events arrive.",{"title":451,"path":452,"stem":453,"icon":18,"summary":454,"section":434,"highlights":18,"children":-1},"Events API","\u002Fdocs\u002Fdevelopers\u002Fevents-api","docs\u002F08.developers\u002F06.events-api","Send events from your servers and apps to Kontala, beside the website tag.",{"title":456,"path":457,"stem":458,"icon":18,"summary":459,"section":460,"highlights":18,"children":-1},"MCP server","\u002Fdocs\u002Fdevelopers\u002Fmcp","docs\u002F08.developers\u002F07.mcp","The MCP server for AI tools is not yet available.","AI tools","i-lucide-code-xml","The tag JavaScript API and attributes, the app SDKs, and the Events API.",[464,465,466],{"title":424,"to":425},{"title":430,"to":431},{"title":451,"to":452},{"title":468,"path":469,"stem":470,"children":471,"icon":484,"summary":485,"section":18,"highlights":486},"Security and privacy","\u002Fdocs\u002Fsecurity-and-privacy","docs\u002F09.security-and-privacy\u002Findex",[472,478],{"title":473,"path":474,"stem":475,"icon":18,"summary":476,"section":477,"highlights":18,"children":-1},"Data protection","\u002Fdocs\u002Fsecurity-and-privacy\u002Fdata-protection","docs\u002F09.security-and-privacy\u002F01.data-protection","Where events are stored, how long they are kept, and how visitors are protected.","Data",{"title":479,"path":480,"stem":481,"icon":18,"summary":482,"section":483,"highlights":18,"children":-1},"Access control","\u002Fdocs\u002Fsecurity-and-privacy\u002Faccess-control","docs\u002F09.security-and-privacy\u002F02.access-control","Sign-in, two-step verification, roles and write keys.","Access","i-lucide-lock","Where your data is stored, how long it is kept, and who in your team can do what.",[487,488],{"title":473,"to":474},{"title":479,"to":480},{"title":490,"path":491,"stem":492,"children":493,"icon":500,"summary":501,"section":18,"highlights":502},"Help and support","\u002Fdocs\u002Fsupport","docs\u002F10.support\u002Findex",[494],{"title":495,"path":496,"stem":497,"icon":18,"summary":498,"section":499,"highlights":18,"children":-1},"Contact us","\u002Fdocs\u002Fsupport\u002Fcontact-us","docs\u002F10.support\u002F01.contact-us","Talk to the Kontala team about setup, access or anything else.","Support","i-lucide-life-buoy","Get help from the Kontala team.",[503],{"title":495,"to":496},false,{"path":225,"title":506,"description":507,"summary":227,"icon":18,"section":192,"sections":18,"lastUpdated":508,"body":509},"Items explore","The Items explore has one row for each item of every item list your site sends. What it covers, what to know when reading it, and every dimension and metric in it.","2026-10-13",{"type":510,"value":511,"toc":901},"minimark",[512,516,519,524,545,549,556,559,562,659,664,672,786,789,792,882,886],[513,514,515],"p",{},"The Items explore has one row for each item of every list your organisation maps as items, such as the products in a GA4 purchase.\nFor a store that captures purchases with Kontala's Shopify pixel, each line of the cart, of a line added or removed, of a checkout opened and of an order paid is a row too.",[513,517,518],{},"You have this explore when your organisation maps an item list in Data Capture, or captures a store's purchases.",[520,521,523],"h2",{"id":522},"good-to-know","Good to know",[525,526,527,531,538],"ul",{},[528,529,530],"li",{},"The rows are items, so a metric here adds up items.\nA page or event field, such as an order's value, is a dimension only, since adding it up over an order's items would count it once per item.",[528,532,533,537],{},[534,535,536],"strong",{},"Item ID"," is always text, so 00123 and 123 stay two items.",[528,539,540,541,544],{},"An item list on a row that says no action, such as a promotion's, is here but not in the ",[542,543,229],"a",{"href":230}," explore, which counts only ecommerce actions.",[520,546,548],{"id":547},"used-on-dashboards","Used on dashboards",[513,550,551,552,555],{},"None of the ready-made ",[542,553,554],{"href":130},"dashboards"," is built on the Items explore, so its charts are the ones you build.",[520,557,151],{"id":558},"dimensions",[513,560,561],{},"The Items explore has 111 dimensions.",[563,564,565],"field-table",{},[566,567,568,584],"table",{},[569,570,571],"thead",{},[572,573,574,578,581],"tr",{},[575,576,577],"th",{},"Dimension",[575,579,580],{},"Type",[575,582,583],{},"Description",[585,586,587,599,610,619,629,639,649],"tbody",{},[572,588,589,593,596],{},[590,591,592],"td",{},"Item list",[590,594,595],{},"String",[590,597,598],{},"Which of the organisation's item lists the item came from, by the name it was given when the list was mapped, or which of a Shopify store's lists Kontala's Shopify pixel reported it in: Shopify cart, Shopify added to cart, Shopify removed from cart, Shopify checkout or Shopify order.",[572,600,601,604,607],{},[590,602,603],{},"Position",[590,605,606],{},"Number",[590,608,609],{},"The item's position in its list, counting from 0.",[572,611,612,614,616],{},[590,613,536],{},[590,615,595],{},[590,617,618],{},"The identifier the list's mapping names: a SKU, a product id; for a Shopify list, the variant's id, whose SKU is Item SKU. Always text, so 00123 and 123 stay two items.",[572,620,621,624,626],{},[590,622,623],{},"Item name",[590,625,595],{},[590,627,628],{},"The item's name, as the list's mapping reads it.",[572,630,631,634,636],{},[590,632,633],{},"Price",[590,635,606],{},[590,637,638],{},"The unit price the list states, in whatever currency the site uses. Null where the value is not a number.",[572,640,641,644,646],{},[590,642,643],{},"Quantity",[590,645,606],{},[590,647,648],{},"The quantity the list states. Null where it states none.",[572,650,651,654,656],{},[590,652,653],{},"Event",[590,655,595],{},[590,657,658],{},"The pushed event whose payload held the item, or empty for an item read from the page's data layer.",[660,661,663],"h3",{"id":662},"from-the-page-views-explore","From the Page views explore",[513,665,666,667,671],{},"Every row also has these 104 dimensions of the ",[542,668,670],{"href":669},"\u002Fdocs\u002Fanalytics\u002Fpage-views#dimensions","Page views explore",", which mean the same here and are described there:",[525,673,674,680,686,692,698,704,709,715,720,726,732,738,744,750,756,762,768,774,780],{},[528,675,676,679],{},[534,677,678],{},"Time",": Event time, Ingest time",[528,681,682,685],{},[534,683,684],{},"The visitor",": Visitor type, Days since first visit",[528,687,688,691],{},[534,689,690],{},"The visit",": Entrance page, Entrance hostname, Session page views, Single-page session, Session number",[528,693,694,697],{},[534,695,696],{},"Scroll depth",": Scroll depth (%), Scroll depth band",[528,699,700,703],{},[534,701,702],{},"Page speed",": LCP (ms), LCP rating, INP (ms), INP rating, CLS, CLS rating, FCP (ms), FCP rating, TTFB (ms), TTFB rating, Speed rating, Load or route, LCP element, INP element",[528,705,706,708],{},[534,707,209],{},": Friction measured",[528,710,711,714],{},[534,712,713],{},"Page",": Path, Section, Subsection, Page title, Hostname, Site domain, Query string, Referrer host, Referring domain",[528,716,717,719],{},[534,718,249],{},": Campaign source, Campaign medium, Campaign, Campaign term, Campaign content, Click ID source, Has click ID",[528,721,722,725],{},[534,723,724],{},"Attribution carried across the visit",": Session campaign source, Session campaign medium, Session campaign, Session click ID source, Session referring domain, Session referrer host, Session campaign term, Session campaign content, Channel",[528,727,728,731],{},[534,729,730],{},"First touch",": First-touch channel, First-touch source, First-touch medium, First-touch campaign, First-touch referring domain",[528,733,734,737],{},[534,735,736],{},"Geo",": Country, Country name, Continent, Region, City, Geo source",[528,739,740,743],{},[534,741,742],{},"Network",": ISP, ASN, Datacenter traffic, Cellular",[528,745,746,749],{},[534,747,748],{},"Browser environment",": Language, Language code, Language name, Device class, Screen resolution, Viewport size, Timezone offset (min)",[528,751,752,755],{},[534,753,754],{},"The visitor's own clock",": UTC offset, Local hour of day, Local day of week, Local day of week number",[528,757,758,761],{},[534,759,760],{},"Browser, operating system and device",": Browser, Browser version, Operating system, Device type, User agent",[528,763,764,767],{},[534,765,766],{},"An app",": Platform, Shown in app, App version, App build, OS version, Device model, SDK version",[528,769,770,773],{},[534,771,772],{},"Data source and quality",": Tenant, Site, Allowed origin, Origin, Tag, Tag version, Collector version, Delivery mode",[528,775,776,779],{},[534,777,778],{},"Signed-in user",": Signed in, Organisation, Company domain, Global Privacy Control, Scrubbed parameters",[528,781,782,785],{},[534,783,784],{},"Page type",": Page type, Page type source",[520,787,156],{"id":788},"metrics",[513,790,791],{},"The Items explore has 7 metrics.",[563,793,794],{},[566,795,796,808],{},[569,797,798],{},[572,799,800,803,806],{},[575,801,802],{},"Metric",[575,804,805],{},"Calculation",[575,807,583],{},[585,809,810,820,831,841,852,862,872],{},[572,811,812,814,817],{},[590,813,224],{},[590,815,816],{},"Count",[590,818,819],{},"Item rows: every item of every list, however many of one product it names.",[572,821,822,825,828],{},[590,823,824],{},"Units",[590,826,827],{},"Sum",[590,829,830],{},"The quantities the lists state, counting an item that states none as one.",[572,832,833,836,838],{},[590,834,835],{},"Item revenue",[590,837,827],{},[590,839,840],{},"Price times units, per item, in the site's own currency. Items without a numeric price add nothing. It is only revenue for lists that record sales, such as a purchase event's items.",[572,842,843,846,849],{},[590,844,845],{},"Distinct items",[590,847,848],{},"Count distinct",[590,850,851],{},"Distinct items, by Item ID.",[572,853,854,857,859],{},[590,855,856],{},"Rows with items",[590,858,848],{},[590,860,861],{},"Page views and events whose data layer held at least one mapped item, and rows of Kontala's Shopify pixel carrying a line.",[572,863,864,867,869],{},[590,865,866],{},"Unique visitors",[590,868,848],{},[590,870,871],{},"Distinct device cookies among visitors with an item. Optimistic on Safari for the reason the page view explore gives.",[572,873,874,877,879],{},[590,875,876],{},"Sessions",[590,878,848],{},[590,880,881],{},"Distinct sessions with at least one item.",[520,883,885],{"id":884},"your-own-fields","Your own fields",[513,887,888,889,892,893,896,897,900],{},"When your organisation maps data layer fields in Data Capture, they appear in the Items explore too: the standard fields under ",[534,890,891],{},"Standard fields"," and your own under ",[534,894,895],{},"Data layer",".\nEach one can carry the metrics chosen when it was mapped, named after it, such as ",[534,898,899],{},"Order value (total)",": a total, average, lowest, highest or median for a number, a count of distinct values for text, and a count of true for a true-or-false field.\nThey are left out of the lists above, because every organisation maps its own.",{"title":902,"searchDepth":903,"depth":903,"links":904},"",2,[905,906,907,911,912],{"id":522,"depth":903,"text":523},{"id":547,"depth":903,"text":548},{"id":558,"depth":903,"text":151,"children":908},[909],{"id":662,"depth":910,"text":663},3,{"id":788,"depth":903,"text":156},{"id":884,"depth":903,"text":885},{"sections":914},[133,144,170,181,298,192],[916,917],{"title":219,"path":220,"stem":221,"summary":222,"children":-1},{"title":229,"path":230,"stem":231,"summary":232,"children":-1},1792244327796]