# Products dashboard

**Products: what sells?** shows which products are viewed, added to a cart and bought, what sells by category and brand, and where shoppers drop off between viewing a product and buying one.

Kontala publishes it only when your organisation has the [Products explore](/docs/analytics/products), which needs product data from your data layer or the [Shopify pixel](/docs/data-capture/shopify-checkout).

## Good to know

- Item revenue is price times quantity, before an order's own discounts, so it can differ from order revenue.
- Item lists, such as search results or a category grid, appear when your data layer names them.

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## At a glance

Which products sell, how often each is viewed, added to a cart and bought, what sells by category and by brand, and where shoppers drop off between viewing a product and buying one.

- **Tabs**: 2, Products and Categories and lists
- **Charts and numbers**: 12
- **Built on**: the [Products](/docs/analytics/products) explore

## Filters

The filters across the top apply to every tile they can, unless a tile says it has its own range.

- **Date range**: the last 30 days, today included.
- **Channel**: not set when the dashboard opens, so it keeps everything until you pick a value.
- **Device type**: not set when the dashboard opens, so it keeps everything until you pick a value.
- **Allowed origin**: set to true, so tiles count only the origins your property allows. Clear it to see every origin the tag ran on.

## Tabs

### Products

::field-table
| Tile | Kind | What it shows |
| --- | --- | --- |
| Products viewed | Number | Distinct products viewed on their own page. |
| Item views | Number | Items viewed on their own page. |
| Units added to cart | Number | Units added to the cart. |
| Units purchased | Number | Units bought, each order's lines once. |
| Item revenue | Number | What the units bought came to: price times quantity, before the order's own discounts. |
| Purchase-to-view rate | Number | Visitors who bought a product per visitor who viewed it. |
::

#### Which products sell?

::field-table
| Tile | Kind | What it shows |
| --- | --- | --- |
| Top products | Table | The 50 products that brought in the most, with how often each was viewed, added to a cart and bought. |
::

#### Are they selling more?

::field-table
| Tile | Kind | What it shows |
| --- | --- | --- |
| Views, adds and purchases by week | Line chart | Item views, units added to a cart and units bought, by the week each happened in. Units bought are on the right-hand axis because views and adds run many times them. |
::

### Categories and lists

#### What sells?

::field-table
| Tile | Kind | What it shows |
| --- | --- | --- |
| Item revenue by category | Bar chart | Item revenue by the category of the products bought, the 15 that brought in the most. |
| Item revenue by brand | Bar chart | Item revenue by the brand of the products bought, the 15 that brought in the most. |
::

#### Where do shoppers drop off?

::field-table
| Tile | Kind | What it shows |
| --- | --- | --- |
| From viewing to buying | Funnel | Of the visitors who viewed a product, the share who added one to their cart and the share who bought one. |
| Item lists | Table | Each item list the site named, with how many items it showed, how many were selected and the share. |
::