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levels","\u002Fdocs\u002Fautonomy\u002Fautonomy-levels","docs\u002F07.autonomy\u002F02.autonomy-levels","Approve, suggest-only or fully autonomous, set per journey.",{"title":408,"path":409,"stem":410,"icon":18,"summary":411,"section":401,"highlights":18,"children":-1},"Explainability","\u002Fdocs\u002Fautonomy\u002Fexplainability","docs\u002F07.autonomy\u002F03.explainability","Every action is logged with the signals and reasoning behind it.","i-lucide-shield-check","Goals, guardrails and approval levels: you decide how much runs on its own.",[415,416,417],{"title":397,"to":398},{"title":403,"to":404},{"title":408,"to":409},{"title":419,"path":420,"stem":421,"children":422,"icon":461,"summary":462,"section":18,"highlights":463},"Developers","\u002Fdocs\u002Fdevelopers","docs\u002F08.developers\u002Findex",[423,429,435,440,445,450,455],{"title":424,"path":425,"stem":426,"icon":18,"summary":427,"section":428,"highlights":18,"children":-1},"Tag reference","\u002Fdocs\u002Fdevelopers\u002Ftag-reference","docs\u002F08.developers\u002F01.tag-reference","Every script attribute, JavaScript function, HTML attribute and cookie of Kontala's website tag.","Website",{"title":430,"path":431,"stem":432,"icon":18,"summary":433,"section":434,"highlights":18,"children":-1},"App SDKs","\u002Fdocs\u002Fdevelopers\u002Fsdks","docs\u002F08.developers\u002F02.sdks","Which app SDKs are available, and where to find each one's installation guide.","Apps and servers",{"title":436,"path":437,"stem":438,"icon":18,"summary":439,"section":434,"highlights":18,"children":-1},"Flutter SDK","\u002Fdocs\u002Fdevelopers\u002Fflutter-sdk","docs\u002F08.developers\u002F03.flutter-sdk","Install kontala_flutter, start it in main(), and check that events arrive.",{"title":441,"path":442,"stem":443,"icon":18,"summary":444,"section":434,"highlights":18,"children":-1},"Android SDK","\u002Fdocs\u002Fdevelopers\u002Fandroid-sdk","docs\u002F08.developers\u002F04.android-sdk","Add la.konta:kontala-android, start it in Application.onCreate, and check that events arrive.",{"title":446,"path":447,"stem":448,"icon":18,"summary":449,"section":434,"highlights":18,"children":-1},"iOS SDK","\u002Fdocs\u002Fdevelopers\u002Fios-sdk","docs\u002F08.developers\u002F05.ios-sdk","Add the kontala-ios package, start it as the app launches, and check that events arrive.",{"title":451,"path":452,"stem":453,"icon":18,"summary":454,"section":434,"highlights":18,"children":-1},"Events API","\u002Fdocs\u002Fdevelopers\u002Fevents-api","docs\u002F08.developers\u002F06.events-api","Send events from your servers and apps to Kontala, beside the website tag.",{"title":456,"path":457,"stem":458,"icon":18,"summary":459,"section":460,"highlights":18,"children":-1},"MCP server","\u002Fdocs\u002Fdevelopers\u002Fmcp","docs\u002F08.developers\u002F07.mcp","The MCP server for AI tools is not yet available.","AI tools","i-lucide-code-xml","The tag JavaScript API and attributes, the app SDKs, and the Events API.",[464,465,466],{"title":424,"to":425},{"title":430,"to":431},{"title":451,"to":452},{"title":468,"path":469,"stem":470,"children":471,"icon":484,"summary":485,"section":18,"highlights":486},"Security and privacy","\u002Fdocs\u002Fsecurity-and-privacy","docs\u002F09.security-and-privacy\u002Findex",[472,478],{"title":473,"path":474,"stem":475,"icon":18,"summary":476,"section":477,"highlights":18,"children":-1},"Data protection","\u002Fdocs\u002Fsecurity-and-privacy\u002Fdata-protection","docs\u002F09.security-and-privacy\u002F01.data-protection","Where events are stored, how long they are kept, and how visitors are protected.","Data",{"title":479,"path":480,"stem":481,"icon":18,"summary":482,"section":483,"highlights":18,"children":-1},"Access control","\u002Fdocs\u002Fsecurity-and-privacy\u002Faccess-control","docs\u002F09.security-and-privacy\u002F02.access-control","Sign-in, two-step verification, roles and write keys.","Access","i-lucide-lock","Where your data is stored, how long it is kept, and who in your team can do what.",[487,488],{"title":473,"to":474},{"title":479,"to":480},{"title":490,"path":491,"stem":492,"children":493,"icon":500,"summary":501,"section":18,"highlights":502},"Help and support","\u002Fdocs\u002Fsupport","docs\u002F10.support\u002Findex",[494],{"title":495,"path":496,"stem":497,"icon":18,"summary":498,"section":499,"highlights":18,"children":-1},"Contact us","\u002Fdocs\u002Fsupport\u002Fcontact-us","docs\u002F10.support\u002F01.contact-us","Talk to the Kontala team about setup, access or anything else.","Support","i-lucide-life-buoy","Get help from the Kontala team.",[503],{"title":495,"to":496},false,{"path":339,"title":506,"description":507,"summary":341,"icon":18,"section":298,"sections":18,"lastUpdated":508,"body":509},"Products dashboard","What the Products dashboard in Kontala Analytics shows: product views, adds to cart, purchases and revenue by product, category and brand, its filters and every tile on it.","2026-10-13",{"type":510,"value":511,"toc":852},"minimark",[512,520,532,537,547,551,554,577,581,584,609,612,616,703,708,735,739,766,770,774,811,815],[513,514,515,519],"p",{},[516,517,518],"strong",{},"Products: what sells?"," shows which products are viewed, added to a cart and bought, what sells by category and brand, and where shoppers drop off between viewing a product and buying one.",[513,521,522,523,527,528,531],{},"Kontala publishes it only when your organisation has the ",[524,525,526],"a",{"href":230},"Products explore",", which needs product data from your data layer or the ",[524,529,530],{"href":81},"Shopify pixel",".",[533,534,536],"h2",{"id":535},"good-to-know","Good to know",[538,539,540,544],"ul",{},[541,542,543],"li",{},"Item revenue is price times quantity, before an order's own discounts, so it can differ from order revenue.",[541,545,546],{},"Item lists, such as search results or a category grid, appear when your data layer names them.",[533,548,550],{"id":549},"at-a-glance","At a glance",[513,552,553],{},"Which products sell, how often each is viewed, added to a cart and bought, what sells by category and by brand, and where shoppers drop off between viewing a product and buying one.",[538,555,556,562,568],{},[541,557,558,561],{},[516,559,560],{},"Tabs",": 2, Products and Categories and lists",[541,563,564,567],{},[516,565,566],{},"Charts and numbers",": 12",[541,569,570,573,574,576],{},[516,571,572],{},"Built on",": the ",[524,575,229],{"href":230}," explore",[533,578,580],{"id":579},"filters","Filters",[513,582,583],{},"The filters across the top apply to every tile they can, unless a tile says it has its own range.",[538,585,586,592,598,603],{},[541,587,588,591],{},[516,589,590],{},"Date range",": the last 30 days, today included.",[541,593,594,597],{},[516,595,596],{},"Channel",": not set when the dashboard opens, so it keeps everything until you pick a value.",[541,599,600,597],{},[516,601,602],{},"Device type",[541,604,605,608],{},[516,606,607],{},"Allowed origin",": set to true, so tiles count only the origins your property allows. Clear it to see every origin the tag ran on.",[533,610,560],{"id":611},"tabs",[613,614,229],"h3",{"id":615},"products",[617,618,619],"field-table",{},[620,621,622,638],"table",{},[623,624,625],"thead",{},[626,627,628,632,635],"tr",{},[629,630,631],"th",{},"Tile",[629,633,634],{},"Kind",[629,636,637],{},"What it shows",[639,640,641,653,663,673,683,693],"tbody",{},[626,642,643,647,650],{},[644,645,646],"td",{},"Products viewed",[644,648,649],{},"Number",[644,651,652],{},"Distinct products viewed on their own page.",[626,654,655,658,660],{},[644,656,657],{},"Item views",[644,659,649],{},[644,661,662],{},"Items viewed on their own page.",[626,664,665,668,670],{},[644,666,667],{},"Units added to cart",[644,669,649],{},[644,671,672],{},"Units added to the cart.",[626,674,675,678,680],{},[644,676,677],{},"Units purchased",[644,679,649],{},[644,681,682],{},"Units bought, each order's lines once.",[626,684,685,688,690],{},[644,686,687],{},"Item revenue",[644,689,649],{},[644,691,692],{},"What the units bought came to: price times quantity, before the order's own discounts.",[626,694,695,698,700],{},[644,696,697],{},"Purchase-to-view rate",[644,699,649],{},[644,701,702],{},"Visitors who bought a product per visitor who viewed it.",[704,705,707],"h4",{"id":706},"which-products-sell","Which products sell?",[617,709,710],{},[620,711,712,722],{},[623,713,714],{},[626,715,716,718,720],{},[629,717,631],{},[629,719,634],{},[629,721,637],{},[639,723,724],{},[626,725,726,729,732],{},[644,727,728],{},"Top products",[644,730,731],{},"Table",[644,733,734],{},"The 50 products that brought in the most, with how often each was viewed, added to a cart and bought.",[704,736,738],{"id":737},"are-they-selling-more","Are they selling more?",[617,740,741],{},[620,742,743,753],{},[623,744,745],{},[626,746,747,749,751],{},[629,748,631],{},[629,750,634],{},[629,752,637],{},[639,754,755],{},[626,756,757,760,763],{},[644,758,759],{},"Views, adds and purchases by week",[644,761,762],{},"Line chart",[644,764,765],{},"Item views, units added to a cart and units bought, by the week each happened in. Units bought are on the right-hand axis because views and adds run many times them.",[613,767,769],{"id":768},"categories-and-lists","Categories and lists",[704,771,773],{"id":772},"what-sells","What sells?",[617,775,776],{},[620,777,778,788],{},[623,779,780],{},[626,781,782,784,786],{},[629,783,631],{},[629,785,634],{},[629,787,637],{},[639,789,790,801],{},[626,791,792,795,798],{},[644,793,794],{},"Item revenue by category",[644,796,797],{},"Bar chart",[644,799,800],{},"Item revenue by the category of the products bought, the 15 that brought in the most.",[626,802,803,806,808],{},[644,804,805],{},"Item revenue by brand",[644,807,797],{},[644,809,810],{},"Item revenue by the brand of the products bought, the 15 that brought in the most.",[704,812,814],{"id":813},"where-do-shoppers-drop-off","Where do shoppers drop off?",[617,816,817],{},[620,818,819,829],{},[623,820,821],{},[626,822,823,825,827],{},[629,824,631],{},[629,826,634],{},[629,828,637],{},[639,830,831,842],{},[626,832,833,836,839],{},[644,834,835],{},"From viewing to buying",[644,837,838],{},"Funnel",[644,840,841],{},"Of the visitors who viewed a product, the share who added one to their cart and the share who bought one.",[626,843,844,847,849],{},[644,845,846],{},"Item lists",[644,848,731],{},[644,850,851],{},"Each item list the site named, with how many items it showed, how many were selected and the share.",{"title":853,"searchDepth":854,"depth":854,"links":855},"",2,[856,857,858,859],{"id":535,"depth":854,"text":536},{"id":549,"depth":854,"text":550},{"id":579,"depth":854,"text":580},{"id":611,"depth":854,"text":560,"children":860},[861,863],{"id":615,"depth":862,"text":229},3,{"id":768,"depth":862,"text":769},{"sections":865},[133,144,170,181,298,192],[867,868],{"title":334,"path":335,"stem":336,"summary":337,"children":-1},{"title":350,"path":351,"stem":352,"summary":360,"children":-1},1792244326488]