# CVM overview

Customer value management runs acquire, grow, retain and win-back programmes.
They are steered by predicted value and offer economics, so churn risk is acted on before it shows up in revenue.

## Capabilities

- Churn and CLV prediction.
- Lifecycle orchestration.
- Offer cost guardrails.
- Save and win-back plays.
- Value-based segmentation.
- Loyalty and rewards programmes.

## Getting access

Detailed guides for this module are being written.
To see it working on your own data, [book a demo](/demo).