[{"data":1,"prerenderedAt":538},["ShallowReactive",2],{"docs-navigation":3,"docs:\u002Fdocs\u002Fdata-capture\u002Fturn-features-on":331,"docs-area:\u002Fdocs\u002Fdata-capture":533,"docs-surround:\u002Fdocs\u002Fdata-capture\u002Fturn-features-on":535},[4],{"title":5,"path":6,"stem":7,"children":8,"page":330},"Docs","\u002Fdocs","docs",[9,58,123,189,204,218,232,259,293,315],{"title":10,"path":11,"stem":12,"children":13,"icon":52,"summary":53,"section":18,"highlights":54},"Get started","\u002Fdocs\u002Fget-started","docs\u002F01.get-started\u002Findex",[14,21,26,31,37,42,47],{"title":15,"path":16,"stem":17,"icon":18,"summary":19,"section":20,"highlights":18,"children":-1},"Quickstart","\u002Fdocs\u002Fget-started\u002Fquickstart","docs\u002F01.get-started\u002F01.quickstart",null,"Create a property, add the tag to your site and see your first visits in Analytics.","Start here",{"title":22,"path":23,"stem":24,"icon":18,"summary":25,"section":20,"highlights":18,"children":-1},"Set up 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start.",{"title":75,"path":76,"stem":77,"icon":18,"summary":78,"section":68,"highlights":18,"children":-1},"Existing tags and data layers","\u002Fdocs\u002Fdata-capture\u002Fexisting-tags-and-data-layers","docs\u002F02.data-capture\u002F03.existing-tags-and-data-layers","Read your tag manager data layer and the analytics tools you already run, without re-tagging.",{"title":80,"path":81,"stem":82,"icon":18,"summary":83,"section":68,"highlights":18,"children":-1},"Shopify checkout","\u002Fdocs\u002Fdata-capture\u002Fshopify-checkout","docs\u002F02.data-capture\u002F04.shopify-checkout","Count a Shopify store's carts, checkouts and orders, line by line, with Kontala's pixel.",{"title":85,"path":86,"stem":87,"icon":18,"summary":88,"section":89,"highlights":18,"children":-1},"Page and click types","\u002Fdocs\u002Fdata-capture\u002Fpage-and-click-types","docs\u002F02.data-capture\u002F05.page-and-click-types","The 11 page types and 30 click types, and how Kontala decides each one.","What gets captured",{"title":91,"path":92,"stem":93,"icon":18,"summary":94,"section":89,"highlights":18,"children":-1},"Struggle signals","\u002Fdocs\u002Fdata-capture\u002Fstruggle-signals","docs\u002F02.data-capture\u002F06.struggle-signals","Rage clicks, dead clicks, errors, page speed and quick backs, and how each is detected.",{"title":96,"path":97,"stem":98,"icon":18,"summary":99,"section":89,"highlights":18,"children":-1},"Revenue and campaigns","\u002Fdocs\u002Fdata-capture\u002Frevenue-and-campaigns","docs\u002F02.data-capture\u002F07.revenue-and-campaigns","Orders and revenue, the campaign parameters Kontala keeps, channels, attribution and ad spend.",{"title":101,"path":102,"stem":103,"icon":18,"summary":104,"section":89,"highlights":18,"children":-1},"Identify visitors","\u002Fdocs\u002Fdata-capture\u002Fidentify-visitors","docs\u002F02.data-capture\u002F08.identify-visitors","Tell Kontala who signed in, and how visits and visitors are counted.",{"title":106,"path":107,"stem":108,"icon":18,"summary":109,"section":110,"highlights":18,"children":-1},"Consent","\u002Fdocs\u002Fdata-capture\u002Fconsent","docs\u002F02.data-capture\u002F09.consent","How the tag behaves before and after a visitor answers your consent banner, and how to wire it up.","Privacy and control",{"title":112,"path":113,"stem":114,"icon":18,"summary":115,"section":110,"highlights":18,"children":-1},"Privacy and governance","\u002Fdocs\u002Fdata-capture\u002Fprivacy-and-governance","docs\u002F02.data-capture\u002F10.privacy-and-governance","What is kept and what is removed, page URLs, cookies, IP addresses, bots and how to leave parts of a page out.","i-lucide-mouse-pointer-click","One line of code captures page views, clicks, scrolling and struggle, classified in business 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them.",{"title":140,"path":141,"stem":142,"icon":18,"summary":143,"section":144,"highlights":18,"children":-1},"How explores, dimensions and metrics work","\u002Fdocs\u002Fanalytics\u002Fexplores-dimensions-and-metrics","docs\u002F03.analytics\u002F03.explores-dimensions-and-metrics","Where a question starts, what you group it by, and what you measure.","Concepts",{"title":146,"path":147,"stem":148,"icon":18,"summary":149,"section":144,"highlights":18,"children":-1},"Explores","\u002Fdocs\u002Fanalytics\u002Fexplores","docs\u002F03.analytics\u002F04.explores","Open an explore, pick dimensions and metrics, then filter, sort and run your query.",{"title":151,"path":152,"stem":153,"icon":18,"summary":154,"section":144,"highlights":18,"children":-1},"Dimensions","\u002Fdocs\u002Fanalytics\u002Fdimensions","docs\u002F03.analytics\u002F05.dimensions","What you group and filter by: dimension types, dates and time intervals, filters and bins.",{"title":156,"path":157,"stem":158,"icon":18,"summary":159,"section":144,"highlights":18,"children":-1},"Metrics","\u002Fdocs\u002Fanalytics\u002Fmetrics","docs\u002F03.analytics\u002F06.metrics","What you measure: metric types, custom metrics, table calculations and the Metrics Catalog.",{"title":161,"path":162,"stem":163,"icon":18,"summary":164,"section":165,"highlights":18,"children":-1},"Explore and visualise","\u002Fdocs\u002Fanalytics\u002Fexplore-and-visualise","docs\u002F03.analytics\u002F07.explore-and-visualise","Build your own charts from the explores: filters, table calculations, custom fields and chart types.","Analyse",{"title":167,"path":168,"stem":169,"icon":18,"summary":170,"section":165,"highlights":18,"children":-1},"Ask AI and agents","\u002Fdocs\u002Fanalytics\u002Fask-ai-and-agents","docs\u002F03.analytics\u002F08.ask-ai-and-agents","AI assistants are not yet available in Kontala Analytics.",{"title":172,"path":173,"stem":174,"icon":18,"summary":175,"section":176,"highlights":18,"children":-1},"Share and export","\u002Fdocs\u002Fanalytics\u002Fshare-and-export","docs\u002F03.analytics\u002F09.share-and-export","Share links, comment on dashboards, export results and duplicate dashboards.","Share and govern",{"title":178,"path":179,"stem":180,"icon":18,"summary":181,"section":176,"highlights":18,"children":-1},"Security and governance","\u002Fdocs\u002Fanalytics\u002Fsecurity-and-governance","docs\u002F03.analytics\u002F10.security-and-governance","How you sign in to Analytics, what each role can do, and how your data is kept apart.","i-lucide-chart-line","Ready-made dashboards and 20 explores over your events, on a semantic layer Kontala maintains.",[185,186,187,188],{"title":129,"to":130},{"title":135,"to":136},{"title":140,"to":141},{"title":161,"to":162},{"title":190,"path":191,"stem":192,"children":193,"icon":200,"summary":201,"section":18,"highlights":202},"CDP","\u002Fdocs\u002Fcdp","docs\u002F04.cdp\u002Findex",[194],{"title":195,"path":196,"stem":197,"icon":18,"summary":198,"section":199,"highlights":18,"children":-1},"CDP overview","\u002Fdocs\u002Fcdp\u002Foverview","docs\u002F04.cdp\u002F01.overview","Identity resolution, consent, real-time audiences and warehouse-native sync.","Overview","i-lucide-users","One resolved, consented profile that every module reads and writes.",[203],{"title":195,"to":196},{"title":205,"path":206,"stem":207,"children":208,"icon":214,"summary":215,"section":18,"highlights":216},"Personalisation","\u002Fdocs\u002Fpersonalisation","docs\u002F05.personalisation\u002Findex",[209],{"title":210,"path":211,"stem":212,"icon":18,"summary":213,"section":199,"highlights":18,"children":-1},"Personalisation overview","\u002Fdocs\u002Fpersonalisation\u002Foverview","docs\u002F05.personalisation\u002F01.overview","Next best action, decisioning, bandits, recommendations and journey experiments.","i-lucide-sparkles","The next best content, offer and channel for each person.",[217],{"title":210,"to":211},{"title":219,"path":220,"stem":221,"children":222,"icon":228,"summary":229,"section":18,"highlights":230},"CVM","\u002Fdocs\u002Fcvm","docs\u002F06.cvm\u002Findex",[223],{"title":224,"path":225,"stem":226,"icon":18,"summary":227,"section":199,"highlights":18,"children":-1},"CVM overview","\u002Fdocs\u002Fcvm\u002Foverview","docs\u002F06.cvm\u002F01.overview","Churn and lifetime value prediction, lifecycle orchestration and offer guardrails.","i-lucide-trending-up","Lifecycle value, optimised for margin rather than vanity metrics.",[231],{"title":224,"to":225},{"title":233,"path":234,"stem":235,"children":236,"icon":253,"summary":254,"section":18,"highlights":255},"Autonomy","\u002Fdocs\u002Fautonomy","docs\u002F07.autonomy\u002Findex",[237,243,248],{"title":238,"path":239,"stem":240,"icon":18,"summary":241,"section":242,"highlights":18,"children":-1},"Goals and guardrails","\u002Fdocs\u002Fautonomy\u002Fgoals-and-guardrails","docs\u002F07.autonomy\u002F01.goals-and-guardrails","Optimise for value, within limits the models cannot cross.","Control",{"title":244,"path":245,"stem":246,"icon":18,"summary":247,"section":242,"highlights":18,"children":-1},"Autonomy levels","\u002Fdocs\u002Fautonomy\u002Fautonomy-levels","docs\u002F07.autonomy\u002F02.autonomy-levels","Approve, suggest-only or fully autonomous, set per journey.",{"title":249,"path":250,"stem":251,"icon":18,"summary":252,"section":242,"highlights":18,"children":-1},"Explainability","\u002Fdocs\u002Fautonomy\u002Fexplainability","docs\u002F07.autonomy\u002F03.explainability","Every action is logged with the signals and reasoning behind it.","i-lucide-shield-check","Goals, guardrails and approval levels: you decide how much runs on its own.",[256,257,258],{"title":238,"to":239},{"title":244,"to":245},{"title":249,"to":250},{"title":260,"path":261,"stem":262,"children":263,"icon":287,"summary":288,"section":18,"highlights":289},"Developers","\u002Fdocs\u002Fdevelopers","docs\u002F08.developers\u002Findex",[264,270,276,281],{"title":265,"path":266,"stem":267,"icon":18,"summary":268,"section":269,"highlights":18,"children":-1},"Tag reference","\u002Fdocs\u002Fdevelopers\u002Ftag-reference","docs\u002F08.developers\u002F01.tag-reference","Every script attribute, JavaScript function, HTML attribute and cookie of Kontala's website tag.","Website",{"title":271,"path":272,"stem":273,"icon":18,"summary":274,"section":275,"highlights":18,"children":-1},"App SDKs","\u002Fdocs\u002Fdevelopers\u002Fsdks","docs\u002F08.developers\u002F02.sdks","Native SDKs for Flutter, Android and iOS are in development and not yet available.","Apps and servers",{"title":277,"path":278,"stem":279,"icon":18,"summary":280,"section":275,"highlights":18,"children":-1},"Events API","\u002Fdocs\u002Fdevelopers\u002Fevents-api","docs\u002F08.developers\u002F03.events-api","The Events API, for sending events from your servers, is not yet available.",{"title":282,"path":283,"stem":284,"icon":18,"summary":285,"section":286,"highlights":18,"children":-1},"MCP server","\u002Fdocs\u002Fdevelopers\u002Fmcp","docs\u002F08.developers\u002F04.mcp","The MCP server for AI tools is not yet available.","AI tools","i-lucide-code-xml","The tag JavaScript API and attributes, and the status of the app SDKs and Events API.",[290,291,292],{"title":265,"to":266},{"title":271,"to":272},{"title":277,"to":278},{"title":294,"path":295,"stem":296,"children":297,"icon":310,"summary":311,"section":18,"highlights":312},"Security and privacy","\u002Fdocs\u002Fsecurity-and-privacy","docs\u002F09.security-and-privacy\u002Findex",[298,304],{"title":299,"path":300,"stem":301,"icon":18,"summary":302,"section":303,"highlights":18,"children":-1},"Data protection","\u002Fdocs\u002Fsecurity-and-privacy\u002Fdata-protection","docs\u002F09.security-and-privacy\u002F01.data-protection","Where events are stored, how long they are kept, and how visitors are protected.","Data",{"title":305,"path":306,"stem":307,"icon":18,"summary":308,"section":309,"highlights":18,"children":-1},"Access control","\u002Fdocs\u002Fsecurity-and-privacy\u002Faccess-control","docs\u002F09.security-and-privacy\u002F02.access-control","Sign-in, two-step verification, roles and write keys.","Access","i-lucide-lock","Where your data is stored, how long it is kept, and who in your team can do what.",[313,314],{"title":299,"to":300},{"title":305,"to":306},{"title":316,"path":317,"stem":318,"children":319,"icon":326,"summary":327,"section":18,"highlights":328},"Help and support","\u002Fdocs\u002Fsupport","docs\u002F10.support\u002Findex",[320],{"title":321,"path":322,"stem":323,"icon":18,"summary":324,"section":325,"highlights":18,"children":-1},"Contact us","\u002Fdocs\u002Fsupport\u002Fcontact-us","docs\u002F10.support\u002F01.contact-us","Talk to the Kontala team about setup, access or anything else.","Support","i-lucide-life-buoy","Get help from the Kontala team.",[329],{"title":321,"to":322},false,{"path":71,"title":70,"description":73,"summary":73,"icon":18,"section":68,"sections":18,"lastUpdated":332,"body":333},"2026-10-12",{"type":334,"value":335,"toc":522},"minimark",[336,340,438,441,445,452,455,466,469,472,475,481,484,492,496,506,510],[337,338,339],"p",{},"Each property has a card for every capture feature.\nTurning a feature on or off reaches the property's tag within a few minutes.\nOnly admins can change how tracking is configured.",[341,342,343,359],"table",{},[344,345,346],"thead",{},[347,348,349,353,356],"tr",{},[350,351,352],"th",{},"Card",[350,354,355],{},"What it captures",[350,357,358],{},"Starts",[360,361,362,377,390,402,414,426],"tbody",{},[347,363,364,371,374],{},[365,366,367],"td",{},[368,369,370],"strong",{},"Page signals",[365,372,373],{},"What kind of page each page is: the platform's page type, the template, the schema.org type, and counts of products, prices and fields",[365,375,376],{},"On",[347,378,379,384,387],{},[365,380,381],{},[368,382,383],{},"Clicks",[365,385,386],{},"Each click on a link, button or picker, and each form sent without one",[365,388,389],{},"Off",[347,391,392,397,400],{},[365,393,394],{},[368,395,396],{},"Scrolling",[365,398,399],{},"How far down each page visitors got, and swipes on carousels and galleries",[365,401,389],{},[347,403,404,409,412],{},[365,405,406],{},[368,407,408],{},"Friction",[365,410,411],{},"Page speed, JavaScript errors, and rage, dead and error clicks",[365,413,389],{},[347,415,416,421,424],{},[365,417,418],{},[368,419,420],{},"Data layer",[365,422,423],{},"What the site keeps in its tag manager's data layer",[365,425,389],{},[347,427,428,433,436],{},[365,429,430],{},[368,431,432],{},"Shopify Checkout",[365,434,435],{},"Carts, checkouts and orders from a Shopify store",[365,437,389],{},[337,439,440],{},"Page views are always captured.",[442,443,370],"h2",{"id":444},"page-signals",[337,446,447,448,451],{},"Page signals tell a product page from a cart on the ",[368,449,450],{},"Page types"," page.\nOnly names from a fixed list and counts leave the page: no text, nothing typed into it and no value.\nWith page signals off, page type rules can read only the page's path and data layer.",[442,453,383],{"id":454},"clicks",[337,456,457,458,461,462,465],{},"Clicks are read in the Clicks explore, and the ",[368,459,460],{},"Click types"," page says what each click did.\nA form's submit sends what its fields held, and a search sends its term, but never a password, a card's security code, a one-time code, a PIN or an anti-forgery token.\nSee ",[463,464,112],"a",{"href":113}," for what is kept.",[442,467,396],{"id":468},"scrolling",[337,470,471],{},"Scroll depth is read in the Page views explore, and swipes in the Swipes explore.\nA scroll depth is only numbers: how far down the page a visitor got, in pixels and as a share of its height.",[442,473,408],{"id":474},"friction",[337,476,477,478,480],{},"Friction adds about 10 KB, gzipped, to the tag every visitor downloads.\nSee ",[463,479,91],{"href":92},".",[442,482,420],{"id":483},"data-layer",[337,485,486,487,489,490,480],{},"Which data layers and analytics tools are read is set once for the whole organisation, on the ",[368,488,420],{}," page.\nThe property's card only decides whether that property's pages are read.\nSee ",[463,491,75],{"href":76},[442,493,495],{"id":494},"delivery","Delivery",[337,497,498,499,501,502,505],{},"The ",[368,500,495],{}," card sets how the tag sends events.\n",[368,503,504],{},"Automatic"," sends each event at once, and, while the data layer is read, waits just past the page's snapshot so a page view and its data layer arrive together.\nA fixed window, from 1 to 5 seconds, sends fewer requests, a few seconds later.\nEither way, what the tag holds is sent as the page closes.",[442,507,509],{"id":508},"url-data","URL data",[337,511,498,512,514,515,519,520,480],{},[368,513,509],{}," card lists the query parameters kept on page URLs, and lets you keep more, or keep the fragment after ",[516,517,518],"code",{},"#",".\nSee ",[463,521,112],{"href":113},{"title":523,"searchDepth":524,"depth":524,"links":525},"",2,[526,527,528,529,530,531,532],{"id":444,"depth":524,"text":370},{"id":454,"depth":524,"text":383},{"id":468,"depth":524,"text":396},{"id":474,"depth":524,"text":408},{"id":483,"depth":524,"text":420},{"id":494,"depth":524,"text":495},{"id":508,"depth":524,"text":509},{"sections":534},[68,89,110],[536,537],{"title":64,"path":65,"stem":66,"summary":67,"children":-1},{"title":75,"path":76,"stem":77,"summary":78,"children":-1},1791815159731]