# Guide for ecommerce teams

This guide is for ecommerce and growth teams.

## Capture orders and revenue

- On Shopify, add the [Shopify checkout pixel](/docs/data-capture/shopify-checkout) to capture carts, every checkout step and orders, line by line.
- On any other platform, Kontala reads the order from your data layer, such as a GA4 `purchase` push.
Map its value to the standard field `k_order_value` and its id to `k_order_transaction_id`.

See [Revenue and campaigns](/docs/data-capture/revenue-and-campaigns).

## Turn on clicks

Turn on **Clicks** for your property, so add to cart, begin checkout and the other shopping clicks are counted.
On Shopify, an add to cart is only counted when the tag saw the click that made it.

## Read the dashboards

- **Conversion** shows conversion rates, funnels and time to convert.
- **Attribution** shows which channels get credit for orders, by first touch, last touch or linear.
- **Retention and cohorts** shows return rates and lifetime value.

The Carts, Checkout and Items explores let you dig into baskets and products.
See [Dashboards](/docs/analytics/dashboards).

## Find what costs you orders

Turn on **Friction** to see rage clicks, dead clicks, JavaScript errors and slow pages next to your checkout steps.
See [Struggle signals](/docs/data-capture/struggle-signals).