# Personalisation overview

Models choose the content, offer and channel for each person at the moment of interaction.
They retrain continuously from outcomes, and experiments promote winners automatically.

## Capabilities

- Next best action.
- Offer and content decisioning.
- Multi-armed bandits.
- Generative creative variants.
- Real-time recommendations.
- Journey-level experiments.

## Getting access

Detailed guides for this module are being written.
To see it working on your own data, [book a demo](/demo).