Every page, search and message. Chosen for each person, in the moment.

• 01

  One system for every experience

  Content, recommendations, search, messaging and tests share one engine and one customer profile, so what one learns, the rest use straight away.

  Relevance compounds as you scale, instead of resetting with every new point tool.

• 02

  Decisions that improve on their own

  Self-learning models test variations, move traffic to what performs and adapt to each person, without rules for your team to maintain.

  Uplift keeps growing after launch, not just while a test is running.

• 03

  Personal from the first page view

  Anonymous visitors get experiences shaped by traffic source, device, location and in-session behaviour. Known customers get their full profile and affinities.

  No wasted first visits while you wait for someone to log in.

• 04

  Discovery that understands intent

  Semantic search and recommendations that read affinity and context help shoppers find the right product in fewer steps.

  Fewer dead-end searches and more product views that end in a basket.

• 05

  Marketers launch without a sprint

  A visual editor, reusable templates and AI-drafted copy and creative let teams build and iterate without waiting on developers or designers.

  Ideas go live in days, and the backlog stops deciding what gets tested.

• 06

  Every win proven, every change approved

  Holdouts and statistical reporting measure each experience, and nothing an AI agent prepares goes live until a person signs it off.

  Revenue impact you can defend in the board pack, with no surprises on the site.

• AI decisioning engine

  • Deep learning, predictive, semantic, generative and self-learning models run together across every capability and channel.
  • Affinity profiles score each person's interest in categories, brands, styles and price points, updated during the session.
  • Predictive targeting matches every variation and strategy to the audience it works best for.
  • Next-best content and offer for each slot, with offers ranked on expected value by Kontala CVM.
  • Bring your own models and test them against Kontala's through the same engine. Coming soon

• Web and app experiences

  • Personalise any element: banners, calls to action, promotions, navigation, listing pages and whole layouts.
  • Point-and-click visual editor, plus code templates with variables your team can reuse.
  • Sitewide affinity allocation that adapts content as each visitor's interests change.
  • Models pick the best item from your feeds and creative libraries for carousels and multi-item banners.
  • Client-side, server-side or API delivery, including single-page and native mobile apps.

• Recommendations

  • Deep learning, affinity, viewed together, bought together, trending and recently viewed strategies, for products and content.
  • Combine strategies in one widget, or let the engine choose the mix for each audience.
  • No-code merchandising rules to boost, bury, pin, filter and exclude items, including what was just bought in store.
  • Feeds with millions of items across languages, currencies and markets.
  • Run anywhere: website, app, email, SMS, push, kiosks and call centre screens.

• Search and discovery

  • Semantic search that understands intent, synonyms and typos, even when product tags are missing.
  • Results ranked for each person from their affinities, browsing and previous searches.
  • Predictive autocomplete and personalised category sorting.
  • Business rules that promote high-margin or well-reviewed items and bury those with high return rates.
  • Visual search from a shopper's photo. Coming soon
  • Conversational shopping assistant that turns everyday language into product picks and bundles. Coming soon

• Email, SMS and push

  • Recommendations and content blocks in email, rendered when the email is opened so prices and stock are current.
  • Triggered messages for abandoned baskets, price drops, items back in stock and lapsed customers.
  • Email, SMS, web push and app push, with the best channel chosen for each customer.
  • Consent and contact frequency limits checked before every send.
  • Works with your email service provider through a copy-and-paste embed, and with any SMS or push provider that has an API.

• Experimentation and optimisation

  • A/B and multivariate tests, Bayesian statistics and multi-armed bandits that shift traffic to the winner.
  • Multi-touch campaigns that test a whole journey across pages and channels as one experiment.
  • Server-side tests and feature flags with targeted, gradual rollouts and no flicker.
  • Holdout groups and session- or user-level attribution to prove incremental revenue.
  • Results report on the same governed metrics as Kontala Analytics.

• Find opportunities

  Spots underperforming pages, audiences worth targeting and anomalies in results, then proposes the next best action.

• Analyse tests

  Reads experiment results, explains what won and for whom, and suggests the follow-up test.

• Write copy and creative

  Drafts on-brand headlines, copy and image variations for each audience, ready to test.

• Translate and localise

  Adapts experiences for new markets and languages while keeping your brand voice.

• Check accessibility

  Reviews every variation against accessibility best practice before it can go live.

• Answer questions

  Answers setup, reporting and best-practice questions in the context of the screen you are on.

Agents prepare, people approve. Nothing an agent produces reaches a customer until someone on your team signs it off, and every action is logged with the reasoning behind it.

• Ecommerce and digital leads

  “Every visitor gets a store built around them.”

  • Personalised pages, search and recommendations lift conversion and order value.
  • One roadmap of experiences instead of a dozen point tools.

• CRM and lifecycle

  “The email knows what they looked at this morning.”

  • Triggered messages and open-time recommendations from the same profile as the website.
  • The right channel per customer, within consent and contact limits.

• Merchandisers

  “Let the model sell, and keep my rules.”

  • Boost, bury, pin and exclude without code.
  • See which strategy wins for each audience.

• Product and engineering

  “Experiment server-side, without flicker or a release.”

  • APIs, feature flags and server-side tests.
  • One profile and one event stream shared with the rest of Kontala.