Kontala Marketing OS docs
Capture your first events in one line of code.
Install Data Capture, see your site in business terms, then build on the same events and profiles across Analytics, CDP, Personalisation and CVM.
Explore by product area
- Get started
Set up your organisation, add the tag and see your first visits in Analytics.
- Data Capture
One line of code captures page views, clicks, scrolling and struggle, classified in business terms.
- Analytics
Ready-made dashboards and 20 explores over your events, on a semantic layer Kontala maintains.
- CDP
One resolved, consented profile that every module reads and writes.
- Personalisation
The next best content, offer and channel for each person.
- CVM
Lifecycle value, optimised for margin rather than vanity metrics.
- Autonomy
Goals, guardrails and approval levels: you decide how much runs on its own.
- Developers
The tag JavaScript API and attributes, and the status of the app SDKs and Events API.
- Security and privacy
Where your data is stored, how long it is kept, and who in your team can do what.
- Help and support
Get help from the Kontala team.
Pick a guide for your role
- MarketersRead the dashboards, tag campaigns and see where visitors struggle.
- EngineersInstall the tag, wire up consent and identify, and keep capture safe.
- Data teamsMap your data layer, publish, and build on the explores.
- Ecommerce teamsCarts, checkouts, orders, revenue and attribution for your store.
Developer reference
One line of code on your site, a JavaScript API for consent, sign-ins and page types, and a pixel for Shopify checkout.
For AI agents: an index of every page is at /docs/llms.txt, and any docs page is available as Markdown by adding .md to its URL.