Browse Data Capture
Turn capture features on
Each property has a card for every capture feature. Turning a feature on or off reaches the property's tag within a few minutes. Only admins can change how tracking is configured.
| Card | What it captures | Starts |
|---|---|---|
| Page signals | What kind of page each page is: the platform's page type, the template, the schema.org type, and counts of products, prices and fields | On |
| Clicks | Each click on a link, button or picker, and each form sent without one | Off |
| Scrolling | How far down each page visitors got, and swipes on carousels and galleries | Off |
| Friction | Page speed, JavaScript errors, and rage, dead and error clicks | Off |
| Data layer | What the site keeps in its tag manager's data layer | Off |
| Shopify Checkout | Carts, checkouts and orders from a Shopify store | Off |
Page views are always captured.
Page signals
Page signals tell a product page from a cart on the Page types page. Only names from a fixed list and counts leave the page: no text, nothing typed into it and no value. With page signals off, page type rules can read only the page's path and data layer.
Clicks
Clicks are read in the Clicks explore, and the Click types page says what each click did. A form's submit sends what its fields held, and a search sends its term, but never a password, a card's security code, a one-time code, a PIN or an anti-forgery token. See Privacy and governance for what is kept.
Scrolling
Scroll depth is read in the Page views explore, and swipes in the Swipes explore. A scroll depth is only numbers: how far down the page a visitor got, in pixels and as a share of its height.
Friction
Friction adds about 10 KB, gzipped, to the tag every visitor downloads. See Struggle signals.
Data layer
Which data layers and analytics tools are read is set once for the whole organisation, on the Data layer page. The property's card only decides whether that property's pages are read. See Existing tags and data layers.
Delivery
The Delivery card sets how the tag sends events. Automatic sends each event at once, and, while the data layer is read, waits just past the page's snapshot so a page view and its data layer arrive together. A fixed window, from 1 to 5 seconds, sends fewer requests, a few seconds later. Either way, what the tag holds is sent as the page closes.
URL data
The URL data card lists the query parameters kept on page URLs, and lets you keep more, or keep the fragment after #.
See Privacy and governance.