Browse Analytics
Dashboards
Open Kontala Analytics and find your way around the nine dashboards Kontala builds for you.
Open Analytics
Choose Analytics in Kontala's menu. Kontala Analytics opens at konta.la/analytics, already signed in with your Kontala account. Use Back to Kontala in its top bar to return.
The dashboards
Kontala publishes nine dashboards to the Kontala space, built from your own events:
| Dashboard | Tabs |
|---|---|
| Overview | |
| Acquisition: where do people come from? | Channels, Campaigns & spend, Landing pages |
| Engagement: Do they stick? | Engagement, Pages, Key elements, Coming back |
| Conversion: do they do the thing? | Conversion, Who converts, Funnels, Micro vs macro, Time to convert |
| Attribution: which channel gets credit? | Credit, Assists, Paths |
| Retention and cohorts | Return rate, Activation, Churn and stickiness, Lifetime value |
| Audience: who are they? | Audience, Location, Technology, New vs returning, Identified, Organisations |
| Product and app usage | Usage, Features, Paths, Friction, Speed |
| Trend and anomaly: what changed and why? | Week over week, Year over year, Unusual days, What drove it, Before and after |
Start with the Overview, which leads to the others.
Filters and date zoom
Use a dashboard's filters to narrow every chart on it at once, for example to one site, channel or country. Date zoom switches its time charts between days, weeks, months, quarters and years.
Make a dashboard your own
Kontala keeps its dashboards up to date, and each update replaces them. To change one, duplicate it into a space of your own first, then edit your copy.
What you will see when
- A dashboard only shows what your properties capture. For example, the Friction tab stays empty until Friction is turned on, and Carts and Checkout need the Shopify pixel or a mapped data layer.
- Changes to page types, click types and data layer mappings appear once someone presses Publish in Data Capture.