Guide for ecommerce teams

This guide is for ecommerce and growth teams.

Capture orders and revenue

• On Shopify, add the Shopify checkout pixel to capture carts, every checkout step and orders, line by line.
• On any other platform, Kontala reads the order from your data layer, such as a GA4 purchase push. Map its value to the standard field k_order_value and its id to k_order_transaction_id.

See Revenue and campaigns.

Turn on clicks

Turn on Clicks for your property, so add to cart, begin checkout and the other shopping clicks are counted. On Shopify, an add to cart is only counted when the tag saw the click that made it.

Read the dashboards

• Conversion shows conversion rates, funnels and time to convert.
• Attribution shows which channels get credit for orders, by first touch, last touch or linear.
• Retention and cohorts shows return rates and lifetime value.

The Carts, Checkout and Items explores let you dig into baskets and products. See Dashboards.

Find what costs you orders

Turn on Friction to see rage clicks, dead clicks, JavaScript errors and slow pages next to your checkout steps. See Struggle signals.