Browse Analytics
Engagement dashboard
Engagement: Do they stick? shows what people do once they arrive: how deep they go, which pages they read and leave from, which calls to action and forms they use, and whether first-time visitors come back.
Use it to find pages and elements that hold attention, and those that lose it.
Good to know
- A visit is engaged when it has two or more page views, or a conversion. Bounce rate is 100% minus the engagement rate.
- Scroll depth tiles stay empty on properties that do not capture scroll.
- CTA clicks are clicks with a click type, so the Key elements tab fills as you type clicks on the Click types page.
- The Coming back tab keeps its own 90-day range, since a return needs time to happen.
At a glance
How visits engage once people arrive - by channel, landing page, device and new or returning visitor - how deep they go, the pages they read and leave from, the clicks and forms they act on, and whether first-time visitors come back.
- Tabs: 4, Engagement, Pages, Key elements and Coming back
- Charts and numbers: 41
- Built on: the Visits explore, with some tiles on Clicks and Page views, as each says
Filters
The filters across the top apply to every tile they can, unless a tile says it has its own range.
- Date range: the last 30 days, today included. It does not apply to 7 tiles on the Coming back tab.
- Channel: not set when the dashboard opens, so it keeps everything until you pick a value.
- Device type: not set when the dashboard opens, so it keeps everything until you pick a value.
- Allowed origin: set to true, so tiles count only the origins your property allows. Clear it to see every origin the tag ran on.
Tabs
Engagement
| Tile | Kind | What it shows |
|---|---|---|
| Visits | Number | Visits in range with at least one page view. A visit ends after 30 idle minutes. |
| Engagement rate | Number | Visits with two or more page views, or a conversion, as a share of all visits. Bounce rate is 100% minus this. |
| Pages per visit | Number | Page views per visit, in every tab of the visit. |
| Avg. visit duration | Number | From a visit's first page view to its last, averaged over visits; a one-page visit counts as 0 s. |
| Avg. scroll depth | Number | How far down their pages visitors got, averaged over the page views that measured it. No data where the property does not capture scroll. From the Page views explore. |
| Returning visits | Number | The share of visits that were not their device's first. Low on Safari, which clears the device cookie after 7 days. |
Is engagement holding up?
| Tile | Kind | What it shows |
|---|---|---|
| Engagement rate by week, first visits and returning | Line chart | The share of visits with two or more page views or a conversion, by the week they began, for devices' first visits and for returning ones. |
| Visits by pages viewed | Column chart | Each band of page views per visit as a share of the visits in range: 1 page, 2 pages, 3-4, 5-9 and 10 or more. |
Who sticks?
| Tile | Kind | What it shows |
|---|---|---|
| Engagement rate by channel | Bar chart | Each channel's share of visits with two or more page views or a conversion, largest channel by visits on top. |
| Engagement rate by device, first visits and returning | Bar chart | The engagement rate of each device type's visits, for devices' first visits and for returning ones. |
| Channel scorecard | Table | Each channel's visits, how many engaged, how deep and how long they went, how far down the landing page they read, and how many were returning. |
Which landing pages hold people?
| Tile | Kind | What it shows |
|---|---|---|
| Landing pages | Table | The 50 pages most visits began on, with how engaged those visits were, how deep and how long they went, and how far down the landing page they read. |
| Engagement rate by landing page type | Bar chart | The engagement rate of the visits that began on each kind of page, from the Page types page, the type most visits began on first. |
How to read this dashboard
Engaged means a visit with two or more page views, or a conversion; bounce rate is 100% minus the engagement rate. Kontala does not measure time on a page yet, so a visitor who reads one page for minutes counts as a bounce, and a one-page visit lasts 0 s.
Channel is how each visit arrived, Returning a visit that was not its device's first, and Device type the hardware the browser names. Scroll depth reads on properties that capture scroll, and says No data on the others.
Bot traffic, visitors who declined consent and origins the property does not allow are left out. A visitor is a first-party cookie, which Safari clears after 7 days.
Pages
| Tile | Kind | What it shows |
|---|---|---|
| Page views | Number | Page views in range. Bot traffic and visitors who declined consent are already left out. From the Page views explore. |
| Distinct pages | Number | How many different pages were viewed in range, each hostname and path once. From the Page views explore. |
| Avg. time on page | Number | From a page view to its visit's next one, averaged over the page views that had a next one. From the Page views explore. |
| Read to the end | Number | The share of page views that measured a scroll depth whose visitor reached 90% of the page or more. From the Page views explore. |
How far down do they read?
| Tile | Kind | What it shows |
|---|---|---|
| Scroll reach | Funnel | Of the page views that measured a scroll depth, the share whose visitor reached 25%, 50%, 75% and 90% of the page. Empty where the property does not capture scroll. From the Page views explore. |
| Scroll depth by page type | Table | Each page type that measured a scroll depth, with its page views, how far down them visitors got on average, and the share that reached half and the end of the page. Empty where the property does not capture scroll. From the Page views explore. |
Which pages are read?
| Tile | Kind | What it shows |
|---|---|---|
| Top pages | Table | The 50 most viewed pages, with their visitors, average time on page, scroll depth, share read to the end and exit rate. From the Page views explore. |
Where do visits end?
| Tile | Kind | What it shows |
|---|---|---|
| Exit pages | Table | The 50 pages most visits ended on, with each one's share of all exits, its exit rate and its page views. From the Page views explore. |
| Exit rate by page type | Bar chart | The share of each page type's page views that were the last of their visit, the type with most page views first. From the Page views explore. |
About pages
Time on page runs from a page view to the visit's next one, so a visit's last page has no time and is left out. Scroll depth is the deepest point a visitor saw, the first screen included, on properties that capture scroll, and Read to the end is reaching 90% of the page, as GA4 counts it; both say No data where scroll is not captured. Judge an exit rate by the page's job: a confirmation page should end visits.
Key elements
| Tile | Kind | What it shows |
|---|---|---|
| CTA clicks | Number | Clicks with a click type: declared on the page, typed by a confirmed rule, or by the model. Unclassified clicks are left out. From the Clicks explore. |
| Visits with a CTA click | Number | Visits with at least one click that has a click type. From the Clicks explore. |
| Form submissions | Number | Clicks on a form's submit button, and forms submitted with no click before them. From the Clicks explore. |
| Visits with a form submission | Number | Visits with at least one form submission. From the Clicks explore. |
| All clicks | Number | Every click on a link, a button or another control, and every form submitted without one. From the Clicks explore. |
| Clicks with a type | Number | The share of clicks that have a click type, the ones counted as CTA clicks. From the Clicks explore. |
Which calls to action get clicked?
| Tile | Kind | What it shows |
|---|---|---|
| CTA clicks by type | Bar chart | Clicks with a click type, by that type, the most clicked first. From the Clicks explore. |
| CTA clicks by day | Line chart | Clicks with a click type, by the day they happened. From the Clicks explore. |
| Top calls to action | Table | The 50 most clicked elements with a click type, on the page each was clicked on. From the Clicks explore. |
What else do people click?
| Tile | Kind | What it shows |
|---|---|---|
| Most-clicked elements without a type | Table | The 50 most clicked elements no declaration, rule or model has given a click type, on the page each was clicked on. From the Clicks explore. |
Which forms get sent?
| Tile | Kind | What it shows |
|---|---|---|
| Forms submitted | Table | The 50 most submitted forms, with the page each was sent from, where it sends, its click type and how many visitors sent it. From the Clicks explore. |
| Form submissions by day | Line chart | Clicks on a form's submit button, and forms submitted with no click before them, by the day they happened. From the Clicks explore. |
About key elements
A CTA click is any click Kontala can name: declared on the page with data-ac-event, typed by a rule confirmed on the Click types page, or by the model; the most-clicked elements without a type are listed above so they can be named there.
A Shopify checkout's steps are named by Kontala's Shopify pixel, so they count.
A form submission is a click on a form's submit button, or a form sent without one; a store's Add to cart is a form too.
Clicks appear on properties that turned them on.
Video plays and form starts are not captured yet.
Coming back
Do first-time visitors come back? The last 90 days' first visits
| Tile | Kind | What it shows |
|---|---|---|
| First visits | Number | Visits in the last 90 days that were their device's first. |
| Back within 7 days | Number | The share of first visits of the last 90 days whose device came back within 7 days, out of those at least 7 days old. |
| Back within 30 days | Number | The share of first visits of the last 90 days whose device came back within 30 days, out of those at least 30 days old. |
| Median time to come back | Number | The median days from a first visit to its device's next visit, over the first visits of the last 90 days at least 30 days old that came back within 30 days. |
| Back within 7 and 30 days, by channel of the first visit | Bar chart | For each channel, the share of first visits of the last 90 days whose device came back within 7 and within 30 days. |
| Back within 7 days, by week of first visit | Line chart | The share of each week's first visits whose device came back within 7 days, over the last 90 days. |
| Landing pages that bring first-time visitors back | Table | The 50 pages most first visits of the last 90 days began on, with how engaged those first visits were and the share whose device came back within 7 and 30 days. |
About coming back
Back within 7 days is the share of first visits whose device made another visit within 7 days, out of the first visits at least 7 days old, so a recent first visit is not counted as gone; 30 days likewise, and each reads Too early until some first visit is that old. A visit ends after 30 idle minutes, so coming back the same day counts. These tiles read the first visits of the last 90 days whatever the date range says, and Channel, Device type and Allowed origin filter the first visit. A device is a first-party cookie, which Safari clears after 7 days, so returns after a week read low on Safari.