Browse Analytics
Items explore
The Items explore has one row for each item of every list your organisation maps as items, such as the products in a GA4 purchase. For a store that captures purchases with Kontala's Shopify pixel, each line of the cart, of a line added or removed, of a checkout opened and of an order paid is a row too.
You have this explore when your organisation maps an item list in Data Capture, or captures a store's purchases.
Good to know
- The rows are items, so a metric here adds up items. A page or event field, such as an order's value, is a dimension only, since adding it up over an order's items would count it once per item.
- Item ID is always text, so 00123 and 123 stay two items.
- An item list on a row that says no action, such as a promotion's, is here but not in the Products explore, which counts only ecommerce actions.
Used on dashboards
None of the ready-made dashboards is built on the Items explore, so its charts are the ones you build.
Dimensions
The Items explore has 111 dimensions.
| Dimension | Type | Description |
|---|---|---|
| Item list | String | Which of the organisation's item lists the item came from, by the name it was given when the list was mapped, or which of a Shopify store's lists Kontala's Shopify pixel reported it in: Shopify cart, Shopify added to cart, Shopify removed from cart, Shopify checkout or Shopify order. |
| Position | Number | The item's position in its list, counting from 0. |
| Item ID | String | The identifier the list's mapping names: a SKU, a product id; for a Shopify list, the variant's id, whose SKU is Item SKU. Always text, so 00123 and 123 stay two items. |
| Item name | String | The item's name, as the list's mapping reads it. |
| Price | Number | The unit price the list states, in whatever currency the site uses. Null where the value is not a number. |
| Quantity | Number | The quantity the list states. Null where it states none. |
| Event | String | The pushed event whose payload held the item, or empty for an item read from the page's data layer. |
From the Page views explore
Every row also has these 104 dimensions of the Page views explore, which mean the same here and are described there:
- Time: Event time, Ingest time
- The visitor: Visitor type, Days since first visit
- The visit: Entrance page, Entrance hostname, Session page views, Single-page session, Session number
- Scroll depth: Scroll depth (%), Scroll depth band
- Page speed: LCP (ms), LCP rating, INP (ms), INP rating, CLS, CLS rating, FCP (ms), FCP rating, TTFB (ms), TTFB rating, Speed rating, Load or route, LCP element, INP element
- Friction: Friction measured
- Page: Path, Section, Subsection, Page title, Hostname, Site domain, Query string, Referrer host, Referring domain
- Attribution: Campaign source, Campaign medium, Campaign, Campaign term, Campaign content, Click ID source, Has click ID
- Attribution carried across the visit: Session campaign source, Session campaign medium, Session campaign, Session click ID source, Session referring domain, Session referrer host, Session campaign term, Session campaign content, Channel
- First touch: First-touch channel, First-touch source, First-touch medium, First-touch campaign, First-touch referring domain
- Geo: Country, Country name, Continent, Region, City, Geo source
- Network: ISP, ASN, Datacenter traffic, Cellular
- Browser environment: Language, Language code, Language name, Device class, Screen resolution, Viewport size, Timezone offset (min)
- The visitor's own clock: UTC offset, Local hour of day, Local day of week, Local day of week number
- Browser, operating system and device: Browser, Browser version, Operating system, Device type, User agent
- An app: Platform, Shown in app, App version, App build, OS version, Device model, SDK version
- Data source and quality: Tenant, Site, Allowed origin, Origin, Tag, Tag version, Collector version, Delivery mode
- Signed-in user: Signed in, Organisation, Company domain, Global Privacy Control, Scrubbed parameters
- Page type: Page type, Page type source
Metrics
The Items explore has 7 metrics.
| Metric | Calculation | Description |
|---|---|---|
| Items | Count | Item rows: every item of every list, however many of one product it names. |
| Units | Sum | The quantities the lists state, counting an item that states none as one. |
| Item revenue | Sum | Price times units, per item, in the site's own currency. Items without a numeric price add nothing. It is only revenue for lists that record sales, such as a purchase event's items. |
| Distinct items | Count distinct | Distinct items, by Item ID. |
| Rows with items | Count distinct | Page views and events whose data layer held at least one mapped item, and rows of Kontala's Shopify pixel carrying a line. |
| Unique visitors | Count distinct | Distinct device cookies among visitors with an item. Optimistic on Safari for the reason the page view explore gives. |
| Sessions | Count distinct | Distinct sessions with at least one item. |
Your own fields
When your organisation maps data layer fields in Data Capture, they appear in the Items explore too: the standard fields under Standard fields and your own under Data layer. Each one can carry the metrics chosen when it was mapped, named after it, such as Order value (total): a total, average, lowest, highest or median for a number, a count of distinct values for text, and a count of true for a true-or-false field. They are left out of the lists above, because every organisation maps its own.